Category: APPEARANCE

  • 10 Best Products for Thinning Hair That Help Boost Volume and Density

    10 Best Products for Thinning Hair That Help Boost Volume and Density

    Image contains a collage of Allure editors surrounded by a collage of products for thinning hairCollage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Ever feel like your hair seemingly thinned overnight? One day, it’s full and bouncy; the next, it looks a little sparse around your hairline. The best products for thinning hair can help create immediate volume or promote healthier scalps and strands, even if genetics, hormones, or stress aren’t doing you any favors. “Hair thinning is a normal, shared experience that tends to happen as we mature, and hormones are a major factor,” says Carlos Vieira, MD, a board-certified dermatologist based in Philadelphia. Lifestyle factors can contribute, too. “Stress and diet play a big role, and deficiencies in iron or copper can contribute to hair thinning,” says Sandra Petrut, a stylist at Maxine Salon in Chicago. “Chemical treatments, excessive heat, and even scalp conditions like contact dermatitis can also lead to hair loss.”

    Our Top Products for Thinning Hair

    • Best Overall: Living Proof Full Volume & Root-Lifting Spray, $34
    • Best for Hair Growth: Cécred Restoring Hair & Edge Drops, $56
    • Best Styling Foam: Bumble & Bumble Thickening High Drama Styling Foam, $35
    • Best Root Cover: Madison Reed The Great Cover Up Root Touch Up + Brow Filler, $36
    • Best Scalp Serum: Nécessaire The Scalp Serum, $48

    Actual hair regrowth takes time, a lot of patience, and a handful of science-proven ingredients, but volumizing hair products can work right away—giving you the illusion of fuller, thicker hair. “There’s no magic bullet for instantly thicker hair in a permanent sense, but styling products with the right ingredients can create the illusion of temporary volume,” says Jerome Lordet, founder and owner of Jerome Lordet Salon, based in New York City.

    Powder-based products will often use ingredients like silica and fibers, says Los Angeles-based cosmetic chemist Amanda Lam, while foams and mousses “rely more on hair fixatives—like PVP, acrylates copolymer, or VP/VA copolymer—to create volume.” And these days, a lot of new products on the market, “not only target thinning hair but also support overall hair health, helping hair grow stronger and healthier [over time],’ adds Lordet.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What is the best-proven product for thinning hair?
    • Can hair grow back after thinning?
    • What are the “Big 3” for thinning hair?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Living Proof Full Volume & Root-Lifting Spray

    Living Proof Full Volume & Root-Lifting Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Living Proof

    Full Volume & Root-Lifting Spray

    $34

    Amazon

    $34

    Nordstrom

    $34

    Ulta Beauty

    Former Allure content director Kara McGrath applying the Living Proof Full Volume & Root-Lifting Spray

    Kara McGrath

    Why we love it: When Allure’s former content director Kara McGrath says this spray “completely changed her at-home blowouts,” you know it’s worth paying attention to. Designed for thinning or baby-fine hair, Living Proof’s Full Volume & Root-Lifting Spray brings the drama in the best way. It’s boosted by the brand’s thickening molecule, plus water-soluble resins that lift your roots without any crunch. Amaranth peptides help plump each follicle so your hair looks fuller, bouncier, and way more blowout-y. Add in a blend of volume-locking polymers, and you’re looking at bumped-up hair density that actually sticks around, too.

    Selfie of Kara McGrath before applying the Living Proof Full Volume  RootLifting Spray

    McGrath before applying the Living Proof Full Volume & Root-Lifting Spray

    Kara McGrathSelfie of Kara McGrath after applying the Living Proof Full Volume  RootLifting Spray

    McGrath after applying the Living Proof Full Volume & Root-Lifting Spray

    Kara McGrath

    Tester feedback from former content director Kara McGrath

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    “It added noticeable volume without making my fine hair feel crunchy or dry. I can still run my fingers through my roots when I use this stuff, which can’t be said of some other volumizers that give me similar oomphy results.” —Kara McGrath, former content director

    More to know

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    • Key ingredients: resin blend, peptides, mushroom extract, proprietary time-released styling technology
    • Fragrance-free: no

    Best for Hair Growth: Cécred Restoring Hair & Edge Drops

    Cécred Restoring Hair & Edge Drops in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Restoring Hair & Edge Drops

    $56

    Ulta Beauty

    Allure editor in chief Jessica Cruel applying the Cécred Restoring Hair & Edge Drops

    Jessica Cruel

    Why we love it: Six years in the making, Cécred was built around the straightforward idea that stronger hair starts at the root, and great formulas should work across every texture. The brand’s Restoring Hair & Edge Drops focus on a concern many people with textured hair know well: thinning around the hairline, which is often caused by tension from tight styles. This lightweight, fast-absorbing serum is designed for fragile edges and thinning spots, helping hair look fuller and stronger over time. Omer Ibrahim, MD, a board-certified dermatologist based in Chicago, says the peptides in the formula show promising evidence for supporting hair growth, while Brattleboro, Vermont-based cosmetic chemist Sherry Backman notes they may help influence follicle signaling and encourage thicker strands.

    Biotin and keratin help reinforce the hair shaft to reduce breakage, while ginger extract and fermented rice proteins have been known to support a healthier scalp environment. A subtle sandalwood-musk scent and a refreshing hint of peppermint oil give it a light, cooling feel that makes it feel a little more like self-care.

    Tester feedback from editor in chief Jessica Cruel

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    “A year ago, I started to notice how my edges seemed to snap with even the slightest slick back. So, I put away the edge brush and picked up these Cécred Restoring Hair & Edge Drops. I'm on my second bottle! It feels like a serum, not so watery that my natural hair reverts, but not too oily either. The smell is divine, and after months of using it, I feel my hairline has become more resilient.” —Jessica Cruel, editor in chief

    More to know

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    • Key ingredients: bioactive keratin ferment, biopeptide-5, biotin, fermented rice powder, ginger extract, rose extract
    • Fragrance-free: no

    Best Shampoo and Conditioner: Harklinikken Fortifying Shampoo and Daily Conditioner

    Harklinikken Fortifying Shampoo pump bottle of pale yellow shampoo on light gray backgroundSave to wishlistSave to wishlist

    Harklinikken

    Fortifying Shampoo

    $47

    Amazon

    Harklinikken Daily Conditioner white pump bottle on light gray backgroundSave to wishlistSave to wishlist

    Harklinikken

    Daily Conditioner

    $55

    Amazon

    Why we love it: Balancing your scalp’s pH won’t magically reverse thinning or spark brand-new growth, but it does help create the kind of environment where hair can thrive. Think of it like soil for a plant: When the foundation is healthy and stable, follicles have a better shot at doing their job and producing stronger strands. Keeping the scalp slightly acidic also supports the skin barrier, helps calm irritation, and keeps the hair cuticle smoother—small factors that add up to hair that looks and feels healthier over time.

    Harklinikken’s Fortifying Shampoo focuses on strengthening while it cleans, using a blend of aloe vera and glycosides to gently lift away buildup without stripping your scalp of its natural oils. The formula pairs cleansing agents with hydrating ingredients like glycerin, betaine, and panthenol. Niacinamide adds a subtle scalp-care element, supporting a healthier environment for hair over time. Follow with the Daily Conditioner, which hydrates with glycerin, another dose of soothing aloe, and avocado oil to smooth strands while keeping them light and bouncy. The silicone-free formula focuses moisture on the lengths, so fine or thinning hair stays soft and airy rather than weighed down.

    Senior editor Jesa Marie Calaor before applying the Harklinikken Balancing Shampoo and Daily Conditioner

    Allure senior beauty editor Jesa Marie Calaor before applying the Harklinikken Fortifying Shampoo and Daily Conditioner

    Jesa Marie CalaorCalaor after applying the Harklinikken Balancing Shampoo and Daily Conditioner

    Calaor after applying the Harklinikken Fortifying Shampoo and Daily Conditioner

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

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    “The day I started using Harklinikken's Fortifying Shampoo and Daily Conditioner was the day I realized I might have been settling for less from my hair products. The shampoo thoroughly cleanses without stripping my strands, while the conditioner effortlessly detangles as I work it through the lengths of my hair. The latter feels lighter than some of my other conditioners, but that doesn't mean it skimps out on the moisture. Once dry, my hair feels soft without that filmy or oily residue some conditioners leave behind. My only gripe is that I wish the bottles were bigger—I have such long hair and go through them quickly.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Key ingredients: shampoo: aloe, niacinamide, glycerin, betaine, panthenol; conditioner: glycerin, aloe, avocado oil, lactic acid
    • Fragrance-free: yes

    Best Hair Oil: Marc Anthony Strictly Curls Strength & Shine Supreme Oil

    Marc Anthony Strictly Curls Strength & Shine Supreme Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Marc Anthony

    Strictly Curls Strength & Shine Supreme Oil

    $10 $9 (10% off)

    Amazon

    $9

    Walmart

    Why we love it: Despite the name, you don’t actually need curls to appreciate Marc Anthony’s Strictly Curls Strength & Shine Supreme Oil. But if you have curls that tend to snap before reaching their full length, this one is especially helpful. This lightweight oil blend is packed with nourishing oils like castor, coconut, almond, and jojoba, which moisturize strands, smooth frizz, and boost shine without leaving hair greasy. Rosemary extract and biotin support stronger-looking hair, while antioxidant-rich ingredients like rice bran, grapeseed, and vitamin E help defend against environmental stressors. Botanical extracts—including aloe, chamomile, and nettle—add an extra layer of conditioning for both the hair and scalp. The texture is surprisingly nongreasy, so a few drops can tame flyaways, add slip, or revive curls between wash days.

    Associate beauty editor Annie BlayTettey before applying the Marc Anthony Strictly Curls Strength  Shine Supreme Oil

    Allure associate beauty editor Annie Blay-Tettey before applying the Marc Anthony Strictly Curls Strength & Shine Supreme Oil

    Annie Blay-TetteyBlayTettey after applying the Marc Anthony Strictly Curls Strength  Shine Supreme Oil

    Blay-Tettey after applying the Marc Anthony Strictly Curls Strength & Shine Supreme Oil

    Annie Blay-Tettey

    Tester feedback from associate beauty editor Annie Blay-Tettey

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    "I try not to overthink hair oils. Ideally, I just want something that seals moisture into my strands and scalp without leaving it greasy. This oil does just that. I love the nozzle tip which makes it especially easy to apply when I have a protective style in." —Annie Blay-Tettey, associate beauty editor

    More to know

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    • Key ingredients: castor, coconut, almond, and jojoba oils, rosemary, biotin, rice bran, grapeseed, vitamin E
    • Fragrance-free: no

    Best Styling Foam: Bumble & Bumble Thickening High Drama Styling Foam

    Bumble & Bumble Thickening High Drama Styling Foam in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Bumble and Bumble

    Thickening High Drama Styling Foam

    $35

    Ulta Beauty

    Allure contributing commerce writer Christa Joanna Lee applying the Bumble & Bumble Thickening High Drama Styling Foam

    Christa Joanna Lee

    Why we love it: Thickening. High. Drama. Three words that sound pretty good if your hair likes to fall flat. Bumble and Bumble’s Thickening High Drama Styling Foam gives fine or thinning hair a noticeable lift without veering into crunchy, helmet-hair territory. The airy foam uses the brand’s Strand-Plumping Technology to temporarily expand each strand, helping hair look fuller and more voluminous. Rice peptides add instant body and thickness, while an antioxidant-rich blend with ginger root and resveratrol helps support a healthier scalp environment and defend against external stressors. It also features caffeine, which is a helpful ingredient in thinning-hair products because it can help counter some of the hormonal factors that contribute to hair loss and support the follicles where hair growth begins, says Dr. Vieira. It even doubles as a heat protectant, making it especially handy before a blowout.

    Lee before applying the Bumble  Bumble Thickening High Drama Styling Foam

    Lee before applying the Bumble & Bumble Thickening High Drama Styling Foam

    Christa Joanna LeeLee after applying the Bumble  Bumble Thickening High Drama Styling Foam

    Lee after applying the Bumble & Bumble Thickening High Drama Styling Foam

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “My hair probably doesn’t look like it’s thinning, but I had at least twice as much of it seven years ago, pre-kids. Lately, I’ve been shedding in clumps, so I’m doing everything I can to make what’s left look as full as possible. The first time I used Bumble & Bumble’s Thickening High Drama Styling Foam, my hair was a little too air-dried and it didn't distribute as properly as it should—but on properly damp hair (as directed), it’s a different story. As I blow-dry, it gives just enough grip with my round brush to really lift at the roots and build volume where I need it most. There’s a slight hold, too, so the fullness sticks around until my next wash.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: rice peptides, caffeine, ginger root, resveratrol
    • Fragrance-free: no

    Best Root Cover: Madison Reed The Great Cover Up Root Touch Up + Brow Filler

    Madison Reed The Great Cover Up Root Touch Up + Brow Filler in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Madison Reed

    The Great Cover Up Root Touch Up + Brow Filler

    $36

    Amazon

    $36

    Ulta Beauty

    Allure senior commerce director Shanna Shipin applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

    Shanna Shipin

    Why we love it: Even though Madison Reed The Great Cover Up Root Touch Up + Brow Filler is technically designed to conceal gray roots and fill in brows, this 2024 Best of Beauty Award winner can also double as makeup, concealing areas where you have sparse hair growth (like around the temples and along the hairline). Once you apply it with the included brush (or spoolie, if you want to be extra-precise), it won't budge—and can even withstand rain and sweat. It also comes in six shades, so most people can find a passable match—and no one will be the wiser.

    Selfie of Shanna Shipin before applying the Madison Reed The Great Cover Up Root Touch Up  Brow Filler

    Shipin before applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

    Shanna ShipinSelfie of Shanna Shipin after applying the Madison Reed The Great Cover Up Root Touch Up  Brow Filler

    Shipin after applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

    Shanna Shipin

    Tester feedback from senior commerce director Shanna Shipin

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    "After both of my pregnancies, I dealt with a horrifying amount of hair loss, and nothing worked better for me than simply applying hair makeup to my scalp to cover up the bald spots. My biggest area of concern was my hairline, which receded so far back that every time I looked in the mirror, my face just appeared off. I used this Madison Reed cover-up for both of my fourth trimesters, and loved how easy it was to powder a hairline back onto my scalp. The product has great staying powder, and easily comes out in the shower (I'd suggest a detox shampoo to really lift it out of your roots). I love that the brush helps seamlessly blend the powder into my scalp, and that it comes with a really great brow brush and spoolie to tackle your brows at the same time!" —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: keratin, argan oil, ginseng root extract
    • Fragrance-free: yes

    Best Scalp Serum: Nécessaire The Scalp Serum

    Nécessaire The Scalp Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Nécessaire

    The Scalp Serum

    $48

    Amazon

    $48

    Sephora

    McGrath applying the Nécessaire The Scalp Serum

    Kara McGrath

    Why we love it: If your part’s looking wider or your ponytail feels a little wimpy, Nécessaire’s The Scalp Serum might be your new, low-maintenance fix. This lightweight, fragrance-free formula features 5% capixyl—a blend of red clover extract and a peptide that helps reduce shedding and promote thicker-looking strands. “Some studies have shown it can be just as effective as 3% minoxidil,” New York City-based board-certified dermatologist Michelle Henry, MD, told Allure. But unlike minoxidil, it carries a lower risk of irritation or unwanted facial hair, making it a smart choice for sensitive scalps. It’s also approved by the National Eczema Association, which speaks to how gentle it is. To top it off, the serum includes hyaluronic acid, biotin, and niacinamide to keep your scalp calm, hydrated, and thriving, so your hair can live its best, fullest life.

    McGrath before applying the Ncessaire The Scalp Serum

    McGrath before applying the Nécessaire The Scalp Serum

    Kara McGrathMcGrath after applying the Ncessaire The Scalp Serum

    McGrath after applying the Nécessaire The Scalp Serum for four months

    Kara McGrath

    Tester feedback from McGrath

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    “[At first,] I did not have high hopes. But then, several months in, my hair started to feel…different. It took two hands to hold it all. My ponytails started to more closely resemble that of the equines they’re named for: thick (for me), shiny, and bouncy. The length, which had previously seemed to tap out just below my collarbones, was reaching mid-boob territory.” —Kara McGrath, former content director

    More to know

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    • Key ingredients: capixyl, hyaluronic acid, biotin, niacinamide
    • Fragrance-free: yes

    Best Mask: Ryo Damage Care & Nourishing Treatment

    Ryo Damage Care & Nourishing Treatment in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Ryo

    Damage Care & Nourishing Treatment

    $19

    Amazon

    $23

    Yesstyle

    Why we love it: For those new to K-beauty hair care, it’s all about healthy hair, starting with the scalp. Take Ryo’s Damage Care & Nourishing Treatment. While it smooths and revives damaged strands with nourishing ingredients like pomegranate and camellia oil extracts, the real focus is on what’s happening at the root. Korean ginseng extract and caffeine help support a healthier scalp environment, while rice from Yeoju—an especially nutrient-dense variety grown in mineral-rich soil—adds softness and strength from the root through the lengths. Worried about applying a rich mask near the scalp? “Most masks can clog follicles, but Ryo is designed to touch the scalp,” says Cherin Choi, a hairstylist and colorist based in Los Angeles, noting that it helps lift weak hair while keeping the scalp balanced.

    More to know

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    • Key ingredients: pomegranate extract, camellia oil, rice, ginseng, caffeine
    • Fragrance-free: no

    Best for Volume: Oribe Maximista Thickening Spray

    Oribe Maximista Thickening Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Maximista Thickening Spray

    $42

    Amazon

    $42

    Nordstrom

    Why we love it: If you’re after maximum volume and thickness, look no further than Oribe—the brand stylists swear by for big, bouncy blowouts and that unmistakable luxury finish—with its Maximista Thickening Spray. It’s packed with thickening copolymers to pump up the volume and lock it in, plus amino acids to keep hair strong and moisturized. And because Oribe always goes the extra mile, its signature complex protects against environmental stressors, while built-in heat protection keeps your hair safe from hot tools. If your thinning hair is also prone to frizz, the cetrimonium chloride in this spray provides conditioning and anti-static powers—making it especially helpful for curly hair.

    More to know

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    • Key ingredients: amino acids, thickening copolymers, cetrimonium chloride
    • Fragrance-free: no

    Best Mousse: R+Co Rodeo Star Thickening Style Foam

    R+Co Rodeo Star Thickening Mousse in branded component on a light gray backgroundSave to wishlistSave to wishlist

    R+Co

    Rodeo Star Thickening Style Foam

    $38 $35 (8% off)

    Amazon

    $38

    Dermstore

    Why we love it: Creating voluminous hair starts in the shower, but to keep that full, bouncy look going, the right styling products are key, like R+Co Rodeo Star Thickening Style Foam. “This styling foam delivers quick, nonsticky fullness with a soft, touchable feel,” says Petrut. It incorporates skin care-inspired ingredients, like vitamin E to deeply condition hair, kiwi fruit extract to help maintain moisture balance, and aloe vera leaf extract to minimize breakage and add shine, to give hair a fuller, bouncier look. If bold volume is what you’re after, this is your go-to.

    More to know

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    • Key ingredients: vitamin E, kiwi fruit extract, aloe leaf extract
    • Fragrance-free: no

    Frequently asked questions

    What is the best-proven product for thinning hair?

    If you’re experiencing hair thinning, the right products can make a big difference. The best approach focuses on hair growth, scalp health, and follicle strength. “Minoxidil is the most tried-and-true ingredient for hair loss and thinning,” says Dr. Mislankar. (You might recognize it as the main ingredient in Rogaine, which is a minoxidil foam.)

    Other ingredients like “biotin, caffeine, rosemary oil, and niacinamide have also been shown to promote the temporary appearance of hair thickness,” says Jae-Manuel Cardenas, a New York City-based hairstylist, who recommends root lifters, volumizing products, and other hairstyle formulas to temporarily deliver fuller hair.

    Hair-growth supplements are a dime a dozen, but dermatologists don’t agree on how much they can really help. And since they can come with side effects, it’s important to talk to your doctor first.

    Can hair grow back after thinning?

    Hair can grow back after thinning, but it depends on the cause. “In some cases, like telogen effluvium—temporary hair shedding caused by stress, illness, or hormonal changes—hair often grows back on its own with time and patience,” says Dr. Mislankar. (For instance, minoxidil won’t do a whole lot for postpartum hair loss, which is caused by hormone changes during and after pregnancy.)

    However, if thinning is due to androgenetic alopecia (hereditary hair loss, or female-pattern hair loss), long-term treatments like medications or procedures are usually needed to maintain new growth. “While waiting for hair to regrow, avoiding excessive heat styling or harsh chemicals helps prevent further damage. Volumizing shampoos, leave-in treatments, and proper styling techniques can also make hair appear fuller in the meantime,” she says.

    What are the “Big 3” for thinning hair?

    The big three for thinning hair are minoxidil, finasteride, and ketoconazole. “They each play a special part in encouraging hair growth. Minoxidil works by widening blood vessels in your scalp, boosting circulation so more nutrients reach your hair follicles—helping to spark new growth and keep shedding in check. Finasteride blocks an enzyme called 5-alpha reductase—the one that turns testosterone into DHT (a.k.a. the hormone that makes hair follicles shrink and leads to thinning). Less DHT means your follicles stay active longer, helping to keep your hair where it belongs. Ketoconazole isn’t just for fighting fungus—it also helps mitigate scalp inflammation, one of the culprits behind hair loss. Research suggests it has mild anti-androgenic properties, meaning it may help minimize DHT’s impact on hair follicles,” says Dr. Mislankar. Together, they can create the ideal foundation for new hair growth.

    Meet the experts

    • Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont
    • Jae-Manuel Cardenas, a senior hairstylist at Ollin Salon NYC by Johnny Ramirez, based in New York City
    • Cherin Choi, a hairstylist and colorist based in Los Angeles
    • Michelle Henry, MD, a board-certified dermatologist and founder of Skin & Aesthetic Surgery of Manhattan, based in New York City
    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Jerome Lordet, founder and owner of Jerome Lordet Salon, based in New York City
    • Sanda Petrut, a stylist at Maxine Salon in Chicago
    • Carlos Vieira, a board-certified dermatologist at The Dermatology Specialists based in Philadelphia

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?

    For our review of the best products for thinning hair, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 10 Best Brown Eyeliners for Soft, Effortless Definition

    10 Best Brown Eyeliners for Soft, Effortless Definition

    A photo of an Allure editor after applying Chanel eye shadow along other product silos on a light pink backgroundCollage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    Brown eyeliner is the understated essential that deserves a permanent place in every makeup bag. While black liner has long been the go-to for bold, dramatic definition, brown offers a softer, more wearable look that enhances the eyes without overpowering them. Whether you’re aiming for a barely-there daytime look or a stunning smoky eye, brown eyeliner adapts effortlessly to the occasion.

    Another advantage of brown eyeliner is that it naturally complements a wide range of skin tones and eye colors. From deep espresso hues to warm chestnut and cool taupe shades, there’s a variation to suit every preference and undertone. Plus, just like any eyeliner shade, it’s easy to find a pigmented formula and finish that suits your fancy, from retractable pencils to liquid eyeliners.

    Our Top Brown Eyeliners

    • Best Overall: Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie, $23
    • Best Waterproof: Chanel Stylo Yeux Waterproof in Espresso, $36
    • Best Long-Wearing: Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown, $26
    • Best Affordable: e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee, $6
    • Best Bronze: Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze, $20
    • Best for Smokey Eyes: Revlon ColorStay Pencil Waterproof Eyeliner in Bronze, $11

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Who is brown eyeliner best for?
    • Any tips for applying brown eyeliner?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Brown eyeliner is also incredibly forgiving, making it ideal for both beginners and seasoned makeup lovers. Whether applied as a precise tightline along the lash line or gently blended out for a hazy finish, it delivers an effortless polish.

    If you’re searching for a timeless, quietly impactful staple, the best brown eyeliners belong in your rotation. Ahead, read about Allure editors’ favorite formulas and shades.

    Best Overall: Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    24/7 Glide-On Pencil Eyeliner in Tootsie in branded component with best of beauty 2025 seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    Urban Decay

    24/7 Glide-On Pencil Eyeliner in Tootsie

    $23

    Amazon

    $23

    Ulta Beauty

    $23

    Sephora

    Allure commerce producer Sarah Hoffmann applying the Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    Sarah Hoffmann

    Why it’s worth it: A consistent crowd-pleaser (and 2025 Allure Best of Beauty winner), Urban Decay’s 24/7 Glide-On Pencil Eyeliner is the kind of liner you’ll reach for on repeat for its versatile formula and long-wearing, no-budge finish. This gel eyeliner’s creamy, glide-on formula delivers rich, even pigment in every swipe, and Tootsie (a cool brown) strikes the perfect balance between soft and defining. This brown liner blends effortlessly for a diffused look, then sets to an impressive, all-day wear that stays put for up to 16 hours.

    Allure commerce producer Sarah Hoffmann before applying the Urban Decay 247 GlideOn Pencil Eyeliner in Tootsie

    Hoffmann before applying the Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    Sarah HoffmannAllure commerce producer Sarah Hoffmann after applying the Urban Decay 247 GlideOn Pencil Eyeliner in Tootsie

    Hoffmann after applying the Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    Sarah Hoffmann

    Tester feedback from commerce producer Sarah Hoffmann

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    “A subtle, semi-smoky brown liner with a straight wing has been my thing for years. A good brown liner pencil goes a long way. I use it all over, in my waterline, on my top and lower lids, I even work a bit into my lashes before applying mascara. Tootsie is my current shade of choice. It's a light, cool brown that wears and blends like a brown shadow to me. It's very casual, but it adds a lot to my everyday eye makeup.” —Sarah Hoffmann, commerce producer

    More to know

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    • Type: gel
    • Brown shade options: 6

    Best Waterproof: Chanel Stylo Yeux Waterproof in Espresso

    Chanel Stylo Yeux Waterproof in Espresso in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Chanel

    Stylo Yeux Waterproof in Espresso

    $36

    Chanel

    Allure senior commerce editor Sarah Felbin applying the Chanel Stylo Yeux Waterproof in Espresso

    Sarah Felbin

    Why it’s worth it: When staying power is non-negotiable, this Chanel pick rises to the occasion. The silky, twist-up pencil glides on without tugging and sets to a budge-proof, waterproof finish that holds up against humidity, sweat, and long days. “Espresso” is a deep, rich brown that defines the eyes with a touch of softness and serves as proof that longevity doesn’t have to come at the expense of elegance.

    Felbin before applying the Chanel Stylo Yeux Waterproof in Espresso

    Felbin before applying the Chanel Stylo Yeux Waterproof in Espresso

    Sarah FelbinFelbin after applying the Chanel Stylo Yeux Waterproof in Espresso

    Felbin after applying the Chanel Stylo Yeux Waterproof in Espresso

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    “I have pretty oily eyelids and don't often wear eyeliner because of it—while I'm all for some added definition, the color usually fades away just a few hours after I apply it. Chanel's Yeux Stylo majorly impressed me, though. Both brown options are dark and intense, perfect for drawing attention to my green eyes. I also love the small tip and firmer formula—it stays pretty sharp as you apply it, keeping your lines thin and even. But I was most surprised by how well it wore throughout the day. This liner stayed exactly where I put it and was pretty tricky to take off (it took both steps of my usual double cleanse, plus a final swipe of a micellar water-soaked cotton pad). It'll become my go-to for the summer heat or any event where I want to make sure my liner will not budge." —Sarah Felbin, senior commerce editor

    More to know

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    • Type: retractable gel
    • Brown shade options: 2

    Best Long-Wearing: Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Makeup by Mario

    Master Pigment Pro Pencil in The Perfect Brown

    $26

    Sephora

    $26

    Kohl’s

    Allure social director Kassidy Silva applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Kassidy Silva

    Why it’s worth it: True to its name, The Perfect Brown delivers balanced, neutral depth that flatters just about every eye. “This pencil is truly universal: It sits in this true, rich brown, not warm, not cool, which makes it so flattering across so many skin tones and eye colors,” says Kasey Spickard, a makeup artist based in New York City. “It’s long-wearing, smudges out gorgeously when you lay it down, but doesn’t budge once it’s dried down.”

    A makeup-artist-developed eyeliner that’s loved by other makeup artists? Adding to cart. Our editors can attest that Makeup by Mario’s Pigment Pro Pencil combines intense pigment with serious staying power. It’s ideal for precise tightlining or softly smudged looks that won’t disappear by midday.

    Silva before applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Silva before applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Kassidy SilvaSilva after applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Silva after applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Kassidy Silva

    Tester feedback from social director Kassidy Silva

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    “It took less than 15 minutes with Mario Dedivanovic to convince me to start wearing eyeliner again. After forgoing the product for years since it took too much time and gave me anxiety to get my lines even, I picked up the Master Pigment Pro liner and it's been a match made in eyeliner heaven. Plus, the pencil is ideal for beginners as the dual-tip pencil comes with a brush to smooth out any rough spots.

    I start by tightlining my upper waterline and using a Q-tip to clean up an excess on my lower line. Then I slowly begin lining my upper lid from the outer corner and working my way to mid-lash. Using the brush, I smooth out my inevitable bumps and continue to layer and blend until I have the color I'm happy with. Once I've finished with a strong coat, I apply my shadow and then go back in with the eyeliner once I've finished to beef up the color and definition. In under 10 minutes, I have defined eyes and carry on with my base products.” —Kassidy Silva, social director

    More to know

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    • Type: pencil
    • Brown shade options: 2

    Best Affordable: e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee in branded component on a light gray backgroundSave to wishlistSave to wishlist

    E.L.F. Cosmetics

    No Budge Retractable Eyeliner in Coffee

    $6

    Amazon

    $6

    Ulta Beauty

    $6

    Walmart

    Allure associate manager of audience development Melanie Curry applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Melanie Curry

    Why it’s worth it: This drugstore gem from e.l.f. Cosmetics proves you don’t need to splurge for performance. The creamy, under-$10 retractable eyeliner lives up to its “No Budge” name, offering smooth application and impressive wear at a budget-friendly price. Coffee is a classic medium brown that’s easy to use for everyday definition, making it perfect for beginners and pros alike.

    Curry before applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Curry before applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Melanie CurryCurry after applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Curry after applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Melanie Curry

    Tester feedback from associate manager of audience development Melanie Curry

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    “I typically use this liner when I'm wearing a natural or no-makeup-makeup look. The brown color is similar to my skin tone, so it gives my eyelids the perfect definition. I wouldn't recommend the liner for tightlining (the tip isn't precise enough) but it's amazing for creating a natural smoky eye or lining your upper lashes. The formula is super creamy so you can easily blend the liner and get that smudge effect. I haven't used it for more glam looks, so I can't speak to how it works there but I can say it's perfect for a natural eye look. Aside from tightlighting, the only other criticism I have is that the brown is not, well, brown enough. The brown color is the shade of my skin tone, so while it works perfectly for natural, no-effort looks, I do wish there was a deeper brown/espresso hue so I could really get that definition and shadow effect.” —Melanie Curry, associate manager of audience development

    More to know

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    • Type: retractable gel
    • Brown shade options: 1

    Best Bronze: Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Kulfi Beauty Underlined Kajal Long-Wear Eyeliner in Jamun Glaze in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kulfi Beauty

    Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    $20

    Sephora

    $20

    Kulfi

    Allure commerce editor Sarah Han applying the Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Sarah Han

    Why it’s worth it: For those who want a little sparkle in their eye makeup, this bronzey shade from Kulfi delivers. Jamun Glaze adds warmth and dimension with a subtle sheen that catches the light beautifully. Kulfi 101: Underlined is inspired by kajal eyeliner (or simply kajal), soft, creamy, and richly pigmented eye makeup originating from the Middle East and South Asia. This three-time Best of Beauty Award winner (2021, 2023, and 2024) comes in six unique shades—another favorite is Purply Pataka—that are equally suitable for waterline definition and a softly smoked-out lid.

    Han before applying the Kulfi Underlined Kajal LongWear Eyeliner in Jamun Glaze

    Han before applying the Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Sarah HanHan after applying the Kulfi Underlined Kajal LongWear Eyeliner in Jamun Glaze

    Han after applying the Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “You’ll never catch me without my Kulfi liners within reach—whether it’s at home or in a travel makeup bag. While I always rave about Purply Pataka as my favorite, I love Jamun Glaze’s take on a classic brown almost as much. I never wear black eyeliner because it looks harsh and out-of-place on me, but some browns can also look too intense. Jamun Glaze is a softer bronzey brown that also contains a hint of gold shimmer for an more wearable, everyday look." —Sarah Han, commerce editor

    More to know

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    • Type: retractable gel
    • Brown shade options: 2

    Best Glide: Prada Beauty Pradalines Durable Gliding Eyeliner Pencil in Wood

    Prada Beauty Pradalines Durable Gliding Eyeliner Pencil in Wood in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Prada

    Pradalines Durable Gliding Eyeliner Pencil in Wood

    $35

    Nordstrom

    $35

    Sephora

    Why it’s worth it: As the name suggests, glide is where this Prada Beauty Pradalines Durable Gliding Eyeliner Pencil shines. It melts onto the skin with zero drag, making application feel smooth and effortless, especially along delicate areas like the lash line. The shade Wood offers a refined brown that’s easy to build or blend, while the long-lasting, waterproof formula ensures your look stays polished all day long.

    Tester feedback from contributor Jennifer Hussein

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    “This liner glides on so effortlessly, and it’s incredibly creamy, super pigmented, and doesn’t tug at all. You get rich color in just one pass, and while it stays blendable for a minute, it sets down to a truly budge-proof finish. I love that I can sharpen a wing with a Q-tip or smudge it out for a softer, smoky look.” —Jennifer Hussein, contributor

    More to know

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    • Type: pencil
    • Brown shade options: 2

    More brown eyeliners we love:

    Best for Smokey Eyes: Revlon ColorStay Pencil Waterproof Eyeliner in Bronze

    Revlon ColorStay Pencil Waterproof Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Revlon

    ColorStay Pencil Waterproof Eyeliner

    $8

    Amazon

    $8

    Walmart

    Why it’s worth it: If you love a lived-in, smoky look, Revlon’s blendable ColorStay Eyeliner—which won a Best of Beauty Award all the way back in 2003, cementing its icon status—is an affordable essential. The creamy formula gives you enough time to blend, diffuse, and smudge—it even has a built-in angled smudger on the other end. Once it locks in, this waterproof pencil stays put for up to 24 hours (yes, really), so your smoky effect won’t turn messy as the day goes on. “The pencil is thin enough to deliver a crisp, clean line but soft enough to smudge until smoky,” one tester noted. “The shade gives great intensity without overwhelming fair skin." Bonus: If you pull out the smudger end, you’ll find a pencil sharpener, so basically, this $8 liner more than pulls its weight.

    More to know

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    • Type: retractable gel
    • Brown shade options: 1

    Best Brown Shade Range: Make Up For Ever Artist Color Pencil Long-Lasting Eye & Lip Liner

    Make up For Ever Artist Color Pencil Long-Lasting Eye & Lip Liner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Make Up For Ever

    Artist Color Pencil Long-Lasting Eye & Lip Liner

    $26

    Nordstrom

    $26

    Sephora

    Why it’s worth it: According to Grogan, variety is the standout with the Best of Beauty Award-winning Make Up For Ever’s Artist Color Pencil. “It’s super easy to apply and blend, and I love that they come in so many shades, so there are options for everyone,” Grogan notes. With an expansive range of brown tones, from cool taupes to rich coffee, this pencil lets you tailor your look with precision. The long-lasting, multiuse formula works beautifully on both eyes and lips, offering versatility alongside a truly inclusive shade selection.

    Tester feedback from beauty closet associate Edward Horgan

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    “My friends may or may not make fun of me for the way I hoard these eyeliners, especially the black shade. I will always reach for these over any other pencil liner because I know I will get the smoothest application and a beautiful, long-lasting finish, no matter which way I choose to wear it.” —Edward Horgan, beauty closet associate

    More to know

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    • Type: pencil
    • Brown shade options: 10

    Best Liquid Eyeliner: Rare Beauty Perfect Strokes Matte Liquid Liner in Brown

    Rare Beauty Perfect Strokes Matte Liquid Liner in Brown in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Rare Beauty

    Perfect Strokes Matte Liquid Liner in Brown

    $22

    Ulta Beauty

    $22

    Sephora

    Why it’s worth it: For sharp, precise lines, Jewels Grogan, a makeup artist based in New York City, says this liquid liner (one of Selena Gomez’s favorite Rare Beauty products, period) delivers unmatched control. “The superfine point tip allows you to get really close to the lash line,” she notes. The ultra-fine brush tip makes it easy to create everything from subtle flicks to bold wings, while the rich brown pigment offers a softer alternative to black. It dries down to a true matte finish that stays put without flaking or fading.

    More to know

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    • Type: liquid
    • Brown shade options: 1

    Best Warm Brown: MAC Eye Kohl Eyeliner Pencil in Costa Riche

    MAC Eye Kohl Eyeliner Pencil in Costa Riche in branded component on a light gray backgroundSave to wishlistSave to wishlist

    MAC

    Eye Kohl Eyeliner Pencil in Costa Riche

    $24

    Nordstrom

    $24

    Ulta Beauty

    Why it’s worth it: Costa Riche is a favorite amongst makeup artists like Spickard for a reason. This warm, reddish-brown MAC Eye Kohl Eyeliner Pencil instantly brightens and enhances the eyes, especially for those with green or hazel tones. “It has rich, warm golden undertones that make all eye colors pop,” says Spickard. “It makes the eyes sparkle and is perfect for creating that warm sun-kissed monochromatic makeup look.” The soft kohl formula is easy to blend for a sultry finish, making it a standout choice for adding warmth and depth without harshness.

    More to know

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    • Type: pencil
    • Brown shade options: 2

    Frequently Asked Questions

    Who is brown eyeliner best for?

    Brown eyeliner is one of the most universally flattering makeup products, thanks to its ability to adapt across skin tones and eye colors. “Brown eyeliner can work for anyone,” Grogan explains. “On deeper eyes it will be a softer, more subtle look, [while] on green or blue eyes it will really emphasize the color without being too strong or overpowering.” That versatility is exactly why it’s such a go-to for everyday wear.

    Makeup artist Spickard adds that brown is ideal “when you want to create definition and intensity without something as stark as black eyeliner.” Its inherent warmth enhances golden and honey tones in both the eyes and skin, and it can even mimic the effect of a natural shadow—making it perfect for soft, dimensional looks.

    Any tips for applying brown eyeliner?

    Before applying your liner, New York City-based makeup artist Delina Medhin told Allure that finding a long-lasting liner with a no-skip, smudge-proof formula is a must. "The most important thing is pigment and that [the eyeliner] easily glides onto the skin," she said. "You don't want to use too much pressure on the eye."

    When it comes to application, a light hand and thoughtful shade choice make all the difference. Grogan recommends keeping things simple: “[Draw] a very thin line along the lash line” that can either be blended out for a soft, smoldering effect or left clean and precise. For perfecting your look, she suggests using ultra-thin cotton swabs with micellar water to sharpen edges and clean up mistakes.

    Spickard emphasizes the importance of undertone, noting that “brown isn’t just brown.” Warm shades with red or orange undertones create a sun-kissed, bronzy effect, while cooler browns like taupe or true chocolate mimic natural shadows and offer subtle sculpting. Choosing the right hue for your undertone ensures your liner enhances rather than competes with the rest of your look.

    Meet the experts

    • Kasey Spickard, a makeup artist based in New York City
    • Jewels Grogan, a makeup artist based in New York City

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best brown eyeliners, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Cécred Review: We Tried Beyoncé’s Hair-Care Line on 6 Curl Patterns—With Photos

    Cécred Review: We Tried Beyoncé’s Hair-Care Line on 6 Curl Patterns—With Photos

    Ccred Styling Collection ReviewCourtesy of subjects and brandSave StorySave this storySave StorySave this story

    At long last, Cécred has launched styling products. Take a moment to celebrate—we certainly did. If you’ve ever seen Beyoncé perform, you know her hairstyles can withstand strong winds, proximity to flames, and high humidity. Now, with this seven-piece collection, the singer has finally revealed how she keeps her hair in place.

    For those of you who are new to Cécred, here’s a refresher: When Beyoncé announced the launch of her hair-care brand in 2024, fans saw it as their best shot at achieving lustrous, voluminous, “Bey-level” curls. The first products included washday essentials formulated to help nourish your hair and scalp. The singer’s mom and former hairdresser, Tina Knowles, helped develop them, bringing her in-salon experience and expertise to the brand. Fans were right to be hyped about the collection. The Allure editors who tested it immediately incorporated some of its products into their hair-care routines. The team was especially impressed with the Cécred Restoring Hair and Edge Drops, so much so that it earned a 2025 Best of Beauty Award.

    The addition of styling products to the Cécred lineup makes perfect sense for the brand’s next move. After all, fans have been pining for them: “Please let it be for styling, I beg,” wrote one Instagram user in the comments of a teaser post for the launch. “Please be a heat protector, I’ve been wanting this,” added another.

    The collection includes a heat-protectant mist, styling glaze, volumizing mousse, hairspray, wrapping foam, strong-hold gel, and an edge brush. And because Bey is looking out for the curls we worked so hard to coddle, each styler is equipped with heat protection. Cécred calls it the “StemShield Complex,” and while the exact formulation remains under wraps, there are some clues on the product labels.

    Laura Lam-Phaure, a Los Angeles-based cosmetic chemist, points to a blend of recurring ingredients across the formulas as being responsible for shielding your hair from temperatures up to 450 degrees: watermelon seed oil, schinziophyton rautanenii [mongongo] kernel oil, ximenia americana [sour plum] seed oil, zymomonas [fermenting agent] extract, and honey extract. It's worth noting, Lam-Phaure adds, that Cécred leans on plant-based heat protectants rather than traditional silicone-heavy formulations.

    As for what the styling collection smells like, it shares the same musky floral scent as the brand’s previous lineups—blending notes of sandalwood, Haitian vetiver, oud, jasmine, and musk. To some it smells earthy, while others find it herbaceous. The consensus, though, is that it smells so good.

    To see how the brand’s latest launch performs on different hair types, we tested the styling products on wavy, curly, and coily textures. Ahead, read our full thoughts on the collection.

    In this storyAccordionItemContainerButtonLargeChevron

    • Cécred Thermal Shield Mist
    • Cécred Heat Activated Silk Glaze
    • Cécred Volumizing Mousse
    • Cécred Flexible Hold Hairspray
    • Cécred Wrap & Set Foam
    • Cécred Strong Hold Gel

    The Collection: Product Breakdown

    Cécred Thermal Shield Mist, $30

    What it is: The Knowles clearly know how non-negotiable heat-protection is. To drive the point home, they gave us a product that is designed to help avoid singeing our hair with hot tools (up to 450 degrees). “It’s jam-packed with active ingredients,” says Lam-Phaure, adding that she doesn’t see a lot of “fluff” additives. Aside from the brand’s StemShield Complex, the formula contains hydrating ingredients (like panthenol and glycerin), fragrance, and stabilizing preservatives.

    Cécred Thermal Shield Mist greige bottle on light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Thermal Shield Mist

    $30

    Ulta Beauty

    $30

    Cécred

    Jennet Jusu, editorial assistant: I’m very particular about my protective styles and the routine that comes with them. I have thick, coarse 4B to 4C hair, so the products I use can make or break the final result of my style and the manageability of my hair. When I refresh a braid-out, I typically use a thermal round brush to stretch my hair, straightening each section from root to tip before braiding. For this routine, Cécred’s Thermal Shield Mist fits right in.

    After combing out my three-day-old, crinkled hair, I sprayed my hair from root to tip in sections. I immediately noticed, and loved, the lightweight fragrance (it smells expensive). I also found that my strands didn’t make that alarming hissing sound when I went in with the Hey Mane It’s Giving Body Medium Hot Round Brush.

    My hair is not easy to comb through, so being able to slide a heated brush through it and braid my entire head in about 25 minutes felt like a win. The mist softened my coils just enough to make the heat pass-through smoother and more effective.

    Ccred Thermal Shield Mist Review

    Jusu’s hair before styling.

    Courtesy of Jennet JusuCcred Thermal Shield Mist Review

    Jusu holding a styled section of hair after using the Cécred Thermal Shield Mist.

    Courtesy of Jennet JusuCécred Heat Activated Silk Glaze, $34

    What it is: Reach for this serum-like glazing fluid before getting a silk press. As the name suggests, it acts as both a heat protectant and a frizz fighter, allowing for a more seamless press-and-curl experience. Its use of denatured alcohol is noteworthy, says Lam-Phaure, as it helps evenly distribute oils and emollients for a smoother, glossier finish. The alcohol quickly flashes off, leaving only the beneficial ingredients—like smoothing hydrolyzed silk—behind. That quick-drying effect also helps prevent over-application, which water-heavy formulas can encourage when results don’t appear right away.

    Cécred Heat Activated Silk Glaze greige bottle with stacked half spheres cap on light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Heat Activated Silk Glaze

    $34

    Ulta Beauty

    $34

    Cécred

    Melenie McGregor, creative producer: The Heat Activated Silk Glaze made my hair feel, well, silky. To test it, I divided my freshly cleansed, detangled, and damp hair into eight sections, massaging two pumps of the slippery fluid into them. I used the FHI Heat Unbrush to evenly distribute the Cécred product throughout my hair for maximum heat protection before blow-drying and flatironing my hair. As I styled my curls, I noticed that I needed fewer passes with my blow-dryer than I normally would, and appreciated how it protected my strands from heat.

    The bottle design is playful without impacting its function. That said, at $34, I do wish it came in a larger size than 5 oz. [Editors’ note: Heat protectant serums and lotions range from $8 to $130, so this one lands in the middle.]

    Ccred Heat Activated Silk Glaze Review

    McGregor before using the Heat Activated Silk Glaze and blow-drying her hair.

    Courtesy of Melenie McGregorCcred Heat Activated Silk Glaze Review

    McGregor after blow-drying and flatironing her hair.

    Courtesy of Melenie McGregorCécred Volumizing Mousse, $32

    What it is: This one's for anyone chasing a blowout that has some va-va-voom. The airy foam was formulated for you to use before drying your hair to create long-lasting bounce and body. Lam-Phaure says that the volumizing magic is in its many film-forming agents: VP/VA copolymer "helps give your hair structure and a slight lift," she explains, while the ingredients that start with "polyquaternium" help "lift the root without a crunchy finish."

    Cécred Volumizing Mousse greige canister of mousse on light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Volumizing Mousse

    $32

    Ulta Beauty

    $32

    Cécred

    Sarah Hoffmann, commerce producer: My curl pattern is on the looser side, so I like a mousse for the added volume and definition. Cécred's new formula plays really nicely with my shaggy cut. I applied it to damp hair, using my fingers to evenly rake it through, before scrunching my hair into my palms to define my curls.

    The mousse gave my hair a light lift in the shorter layers and helped define and shape the longer pieces at the bottom, where my curls are naturally a little tighter. It’s also not crunchy at all. You could use different amounts of product to accommodate your hair's porosity and density. My strands are deceptively fine but fluffy, so a small amount did the trick. I flatironed my bangs and allowed the rest of my hair to air-dry (which took about two hours). Overall, I love how this mousse lightly defined my curls while giving me soft, touchable volume.

    Ccred  Volumizing Mousse Review

    Hoffmann with freshly washed hair.

    Courtesy of Sarah HoffmannCcred Volumizing Mousse Review

    Hoffmann after using the Volumizing Mousse and air-drying her hair.

    Courtesy of Sarah HoffmannCécred Flexible Hold Hairspray, $38

    What it is: Anyone who heat-styles regularly knows the value of a good hairspray—one that locks in your look without leaving hair stiff or coated in a sticky film. The Cécred Flexible Hold Hairspray does all of the above and more.

    Lam-Phaure says the formula is unconventional, behaving more like a lightweight smoothing cream than a traditional spray. In addition to a film-former that helps maintain your style, it contains glycerin (which, Lam-Phaure notes, has a thick texture that helps defrizz hair and provide flexible hold) and light emulsifiers commonly found in conditioning products.

    Cécred Flexible Hold Hairspray griege bottle of hairspray on light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Flexible Hold Hairspray

    $38

    Ulta Beauty

    $38

    Cécred

    Jesa Marie Calaor, senior beauty editor: Cécred has been a regular part of my hair-care routine not only because it makes my poofy natural waves look shiny and healthy, but also because of how it smells so effing good. (Seriously, I was letting my hair down from a tight ponytail at an event, and someone pointed out how amazing it smelled.) Now the brand has taken over my styling routine too.

    Before hitting my strands with a thermal round brush (specifically, the Hey Mane It's Giving Body Medium Hot Thermal Round Brush), I spritz on the Thermal Shield Mist. I apply it all over my hair, spraying a bit more onto my ends to keep them from getting crispy. Then I get to curling. As I release each newly styled section, I spray the Flexible Hold Hairspray in small bursts across it, before holding the curl in my hands for a few seconds to let it set. The nozzle dispenses the finest mist, ensuring even coverage. My style holds all day (sometimes into the next day if I sleep face down on the crook of my arm) and the brand’s signature scent wafts behind me.

    Ccred Flexible Hold Hairspray Review

    Calaor before styling her hair.

    Courtesy of Jesa Marie CalaorCcred Flexible Hold Hairspray Review

    Calaor after using the Thermal Shield Mist, styling with a thermal brush, and finishing her style with the Flexible Hold Hairspray.

    Courtesy of Jesa Marie CalaorCécred Wrap & Set Foam, $28

    What it is: A styling collection wouldn’t be complete without a product for those who like to wear their hair curly. The Wrap and Set Foam promises to define natural styles and keep curls frizz-free while protecting strands from humidity and heat. (The latter is crucial for those who like to stretch their hair with a blow-dryer before styling.)

    Glycerin and jojoba oil work together in this formula to hydrate and moisturize the hair. So, while your style will be set in place, your hair will still feel soft to the touch.

    Cécred Wrap & Set Foam greige bottle of setting foam on light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Wrap & Set Foam

    $28

    Ulta Beauty

    $28

    Cécred

    Jessica Cruel, editor in chief: Typically, I use a gel-cream to set my twist out after blow-drying my hair straight. When I met the Cécred team to get dialed in on the new styling launch, I wondered, Where is the twisting cream? They assured me that the Wrap + Set foam would get the job done.

    I was skeptical because I've tried that method before with other foams, and the definition and hold never match up. This one does! I was able to get the same definition that I'm used to. The twists were a bit crunchier than I like, but I was able to break that cast by coating my fingers in oil during the takedown.

    There is more shrinkage than when using my typical cream (foam has a lot more liquid, so that makes sense). Overall, this twist-out passed the test. Next time, I'll give my hair another blast of heat after twisting to stretch and get more length. Fortunately, this formula has a heat-protectant built in, which is a plus.

    Ccred Wrap  Set Foam Review

    Cruel before styling her hair.

    Courtesy of Jessica CruelCcred Wrap  Set Foam Review

    Cruel after using the Wrap & Set Foam to twist her hair.

    Courtesy of Jessica Cruel

    Jusu: The texture of this foam was sticky in my hands when I first rubbed it in, but I was happy to find that it wasn’t as sticky when it dried in my hair. It made my hair look shiny, and felt moisturized almost instantly. I applied the foam in sections before braiding my hair, and in the morning, my hair felt silky and smooth. It’s safe to say this was very effective for my braid-out routine.

    Ccred Wrap  Set Foam Review

    Jusu braiding her blow-dried hair.

    Courtesy of Jennet JusuCcred Wrap  Set Foam Review

    Jusu after using Wrap & Set Foam to do a braid-out.

    Courtesy of Jennet JusuCécred Strong Hold Gel, $32

    What it is: Designed with natural hairstyles in mind, this durable gel is said to smooth curls and coils into place without drying out the hair or leaving a stiff, cement-like cast. Lam-Phaure explains how the formula achieves this: A light, flexible film locks your style in place, polyquaternium-69 (a polymer) tames flyaways, and denatured alcohol helps it set quickly. The result? A strong, long-lasting hold that doesn’t move as you go about your day.

    Cécred Strong Hold Gel greige tube on light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Strong Hold Gel

    $32

    Ulta Beauty

    $32

    Cécred

    Annie Blay-Tettey, associate beauty editor: Normally, I’d use a strong-hold gel in a twist-out or to slick back the base of a high puff, but with freshly braided cornrows in, I had to pivot to using this gel to lay my edges. The styling collection does include an edge brush, but since I hadn’t gotten my hands on it yet, I reached for my go-to: the BabyTress Edge Brush.

    I usually lay my edges with a thicker pomade-like edge control, so the liquid consistency of this gel threw me off at first. But as I smoothed my wispy baby hairs down, I found the gel had a good grip to it. I had to apply a bit more product than I would with a thicker edge control, but the lightweight texture of the gel worked easily with the brush to slick my hair down with just a few swoops. And unlike a traditional edge control, my hair didn’t feel stiff.

    I applied the Strong Hold Gel at 10 a.m., and by 4:30 p.m. my edges were still laid and intact—a little fuzzier than they were in the morning, but the design I’d swooped on was still going strong.

    Ccred Strong Hold Gel Review

    Blay-Tettey with no product on her baby hairs.

    Courtesy of Annie Blay-TetteyCcred Strong Hold Gel Review

    Blay-Tettey after using the Strong Hold Gel to lay her baby hairs.

    Courtesy of Annie Blay-Tettey

    Cruel: I packed this gel—and only this gel—as edge control on a recent work trip, putting my trust in the Knowles before a panel appearance. When I first started to apply, I worried the formula was too watery to give me the slick that I like. The consistency feels more like a styling gel you would use for ponytails than a thick edge control gel. I put my scarf on and prayed. When it was time for the big reveal, I was shocked by the results. Edges? Laid. Baby hairs? Slicked.

    Ccred Strong Hold Gel Review

    Cruel after using the Strong Hold Gel on her edges.

    Courtsey of Jessica Cruel

  • Found: The Best K-Beauty Deals at Amazon’s Big Spring Sale

    Found: The Best K-Beauty Deals at Amazon’s Big Spring Sale

    Image may contain Head Person Face Cosmetics Bottle and PerfumeSave StorySave this storySave StorySave this story

    Korean skin care is easier than ever to access, especially because tons of Allure editor favorites—hi, CosRx, Beauty of Joseon, Anua, and Haruharu Wonder—are all available on Amazon. And now is the best time to try them: Amazon’s Big Spring Sale is here from March 25 through March 31, offering up to 45% off across thousands of beauty products.

    Whether you’re in the market for a Korean sunscreen that absorbs instantly, a hydrating serum that layers beautifully under makeup, or a face mask to make dull skin a thing of the past, these discounts cover every step of your routine (because when it comes to K-beauty, we simply can’t get enough of that glass skin glow). And it’s not just skin care: You’ll also find K-beauty makeup in the mix, too. Clear your schedule and keep scrolling to shop the very best Amazon K-beauty deals available this week.

    Our Top Picks

    ma:nyo Pure Cleansing Oil orange bottle of facial cleansing oil with white pump on light gray background with red Allure Best of Beauty seal in the top right cornerRinse and RepeatMa:nyo Pure Cleansing OilJump to review$23 $18 (22% off)

    Amazon

    Beauty of Joseon Glow Serum in branded dropper component on a light gray backgroundBalance in a BottleBeauty of Joseon Glow SerumJump to review$27

    Amazon

    Medicube Zero Pore SA Clear Capsule Facial Deep Cleanser in branded component on a light gray backgroundLovely LatherMedicube Facial Cleanser Zero Pore Capsule Cleansing FoamJump to review$20 $15 (25% off)

    Amazon

    CosRx Advanced Snail 96 Mucin Power Essence in branded component on a light gray backgroundSerum-iously HydratingCosrx Advanced Snail 96% Mucin Power EssenceJump to review$25 $20 (20% off)

    Amazon

    Abib Airy Sunstick in branded twist up component on a light gray backgroundStick to ItAbib Airy Sunstick Protection Bar SPF50+Jump to review$17

    Amazon

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • How We Find the Best Amazon Big Spring Sale Korean Beauty Deals
    • Why Trust Allure for the Best Amazon Big Spring Sale Deals?

    Anua Heartleaf 77 Soothing Toner

    Anua Heartleaf 77 Soothing Toner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Anua

    Heartleaf 77 Soothing Toner

    $23 $20 (13% off)

    Amazon

    Calming heartleaf and hydrating hyaluronic acid are at the center of Anua’s Heartleaf 77 Soothing Toner. Both ingredients blanket dry, irritated skin and deeply restore moisture for that signature K-beauty glass-skin glow.

    Ma:nyo Pure Cleansing Oil

    ma:nyo Pure Cleansing Oil orange bottle of facial cleansing oil with white pump on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Ma:nyo

    Pure Cleansing Oil

    $23 $18 (22% off)

    Amazon

    Allure commerce writer Lily Wohlner applying the Ma:nyo Pure Cleansing Oil

    Lily Wohlner

    This 2025 Best of Beauty Award winner is a first step in many of our editors’ double-cleansing routines, clearing away dirt and makeup to leave skin primed and ready for a good foaming cleanser.

    Wohlner before applying the Manyo Pure Cleansing Oil

    Wohlner before applying the Ma:nyo Pure Cleansing Oil

    Lily WohlnerWohlner after applying the Manyo Pure Cleansing Oil

    Wohlner after applying the Ma:nyo Pure Cleansing Oil

    Lily Wohlner

    Haruharu Wonder Black Rice Probiotics Barrier Essence

    Haruharu Wonder Black Rice Probiotics Barrier Essence in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Haruharu Wonder

    Black Rice Probiotics Barrier Essence

    $22 $20 (9% off)

    Amazon

    Allure commerce editor Sarah Han applying the Haruharu Wonder Black Rice Probiotics Barrier Essence

    Sarah Han

    Black rice probiotics and barrier-loving ceramides and lipids make up this essence, which prevents irritation, locks in moisture, and boosts skin’s elasticity.

    Beauty of Joseon Glow Serum

    Beauty of Joseon Glow Serum in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Glow Serum

    $27

    Amazon

    Allure associate beauty editor Annie Blay-Tettey applying the Beauty of Joseon Glow Serum

    Annie Blay-Tettey

    Allure associate beauty editor Annie Blay-Tettey is “always on the quest to find products that will boost her glow,” like this niacinamide-based serum. “It sinks into my skin without leaving a sticky residue and never pills when layered with the other steps in my routine,” she says.

    Illiyoon Ceramide Ato Concentrate Cream

    Illiyoon Ceramide Ato Concentrate Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Illiyoon

    Ceramide Ato Concentrate Cream

    $29 $25 (14% off)

    Amazon

    Wohlner applying the Illiyoon Ceramide Ato Concentrate Cream

    Lily Wohlner

    ​​“This product has saved my skin, even during the harshest New York winters,” Charlotte Cho, an esthetician and cofounder of Soko Glam based in New York City, tells Allure. She adds that it’s one of the most soothing products she’s tried—plus, it’s gentle enough for her kids to use, too.

    Beauty of Joseon Red Bean Water Gel

    Beauty of Joseon Red Bean Water Gel in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Red Bean Water Gel

    $18

    Amazon

    This cream has mastered the art of hydrating without feeling heavy, thanks to red bean water, which delivers moisture while also absorbing excess oil. Because it’s so light, it layers beautifully under makeup—no pilling in sight!

    Han applying Beauty of Joseon Red Bean Water Gel

    Sarah HanHan after applying Beauty of Joseon Red Bean Water Gel

    Han after applying Beauty of Joseon Red Bean Water Gel

    Sarah Han

    CosRx Snail Mucin 92% Face Moisturizer

    COSRX Snail Mucin 92% Face Moisturizer in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    Snail Mucin 92% Face Moisturizer

    $26 $20 (23% off)

    Amazon

    Infused with 92% snail mucin, this lightweight gel cream plumps, hydrates and soothes without the heavy feel, making it great for combination skin types that need hydration but want to skip out on shine.

    CosRx Advanced Snail 96% Mucin Power Essence

    CosRx Advanced Snail 96 Mucin Power Essence in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    Advanced Snail 96% Mucin Power Essence

    $25 $20 (20% off)

    Amazon

    The serum version of CosRx’s moisturizer, this viral, snail mucin-infused favorite is beloved for calming irritation, fading the look of post-acne marks, and supporting skin repair.

    Han applying the Coxrx Advanced Snail 96 Mucin Power Essence

    Sarah HanHan after applying the Coxrx Advanced Snail 96 Mucin Power Essence

    Han after applying the Coxrx Advanced Snail 96 Mucin Power Essence

    Sarah Han

    Medicube Facial Cleanser Zero Pore Capsule Cleansing Foam

    Medicube Zero Pore SA Clear Capsule Facial Deep Cleanser in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Medicube

    Facial Cleanser Zero Pore Capsule Cleansing Foam

    $20 $15 (25% off)

    Amazon

    The word “capsule” in Medicube’s Zero Pore Capsule Cleansing Foam points to the tiny blue exosome capsules that gently exfoliate as they burst onto the skin. The formula also features mandelic and salicylic acids to maintain clear pores, along with cica and green tea to calm irritation.

    Allure contributing writer Christa Joanna Lee applying the Zero Pore Capsule Cleansing Foam

    Christa Joanna LeeLee after applying the Zero Pore Capsule Cleansing Foam

    Lee after applying the Zero Pore Capsule Cleansing Foam

    Christa Joanna Lee

    Abib Airy Sunstick Protection Bar SPF50+

    Abib Airy Sunstick in branded twist up component on a light gray backgroundSave to wishlistSave to wishlist

    Abib

    Airy Sunstick Protection Bar SPF50+

    $17

    Amazon

    Sunscreen should be reapplied all day, every day—which is much easier when it comes in a handy stick. Meet Abib’s Airy Sunstick Protection Bar, which controls excess shine and sebum with every application, but also protects skin with SPF 50+.

    Biodance Collagen Gel Toner Pads

    A jar of Biodance Collagen Gel Toner Pads on a light gray backgroundSave to wishlistSave to wishlist

    Biodance

    Collagen Gel Toner Pads

    $26 $22 (15% off)

    Amazon

    Han applying the Biodance Cera-nol Gel Toner Pads

    Sarah Han

    Jane Yoo, MD, a dual board-certified dermatologist based in New York City, tells Allure that if you’re short on time (or too tired for an overnight mask), Biodance’s Collagen Gel Toner Pads are the perfect morning rescue. She touts the innovative gel fabric and low-molecular-weight collagen, which leaves behind plumper, smoother skin with minimal irritation.

    Sungboon Editor Deep Collagen Overnight Mask

    Sungboon Editor Deep Collagen Overnight Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Sungboon Editor

    Deep Collagen Overnight Mask

    $19

    Amazon

    Allure commerce producer Sarah Hoffmann removing the Sungboon Editor Deep Collagen Overnight Mask

    Sarah Hoffmann

    Sungboon Editor’s Deep Collagen Overnight Mask is all about plumping, with its hyper-concentrated dose of 2,160,000 PPB low-molecular collagen. (PPB, or parts per billion, measures how densely packed the collagen fragments are inside the formula.) Smooth it on and slip under the covers—by morning, you can expect dewier, bouncier skin.

    I Dew Care Tap Secret Dry Shampoo Powder with Biotin

    I Dew Care Tap Secret Mattifying Dry Shampoo Powder in branded tub component with best of beauty 2022 seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    I Dew Care

    Tap Secret Dry Shampoo Powder with Biotin

    $18 $15 (17% off)

    Amazon

    Perfect for travel, this non-aerosol dry shampoo comes in a powder formula with an easy-to-use puff, so you can tap it exactly where your roots need a refresh, no cloud of spray required. The payoff? Oil-absorbing magic without the heaviness—it’s so light, it practically disappears into your hair.

    Fwee Blurry Pudding Pot

    Fwee Lip&Cheek Blurry Pudding Pot in rose gold branded component on a light gray backgroundSave to wishlistSave to wishlist

    Fwee

    Blurry Pudding Pot

    $20 $16 (20% off)

    Amazon

    Fwee’s Blurry Pudding Pot melts into a sheer, diffused wash of color that gives cheeks that soft-focus, just-pinched glow. With 22 shades to play with, you can dial it all the way up—think moody, purple-toned Boss—or keep things light and effortless with Like, a barely-there pink that looks like your natural flush, only better.

    Sulwhasoo Glowing Lip Balm

    Sulwhasoo Glowing Lip Balm Petal in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Sulwhasoo

    Glowing Lip Balm

    $38

    Amazon

    Ginseng seed oil and a blend of natural butters (hi, shea and cocoa) are the stars of the show in Sulwhasoo’s Glowing Lip Balm, softening, plumping, and strengthening the skin barrier so chapped lips are a thing of the past.

    Beauty of Joseon Ginseng Essence Water

    Beauty of Joseon Ginseng Essence Water Hydrating Face Toner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Ginseng Essence Water

    $18

    Amazon

    Beauty of Joseon’s Ginseng Essence Water leans hard into boosting glow, with 80% ginseng root water at its core—an antioxidant-rich, anti-inflammatory powerhouse that helps fend off free radicals (a.k.a. the culprits behind premature aging). Another bonus: niacinamide, which balances oil production and softens the look of enlarged pores over time.

    Amorepacific Color Control Cushion Compact Broad Spectrum SPF 50+

    AMOREPACIFIC Color Control Cushion Compact Broad Spectrum SPF 50+ in branded component on a light gray backgroundSave to wishlistSave to wishlist

    AmorePacific

    Color Control Cushion Compact Broad Spectrum SPF 50+

    $75

    Amazon

    Amorepacific’s Color Control Cushion Compact has everything we love in a daytime foundation: SPF 50+ protection, lightweight coverage, and a natural, your-skin-but-better glow—all in a compact that fits right into your purse.

    Frequently Asked Questions

    How We Find the Best Amazon Big Spring Sale Korean Beauty Deals

    Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our Amazon Big Spring Sale 2026 beauty sales are no different: We base our discounted selections on products with at least 4.0-star average ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

    Why Trust Allure for the Best Amazon Big Spring Sale Deals?

    No matter what you seek or your individual needs and concerns when you’re shopping for the best Amazon Big Spring Sale 2026 beauty deals, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • 8 Best Curling Mascaras for Length, Volume, and Hold

    8 Best Curling Mascaras for Length, Volume, and Hold

    A selfie of an Allure editor after applying Benefit BadGal Bang mascara with other mascara product silos on a red backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Ask any beauty editor, and they’ll tell you the best curling mascaras are like falsies in a tube. Unlike formulas that are more focused on dramatic volume or length, curling mascaras lift, fan, and define each lash like a lash curler would, so your eyes look wide awake even before your first coffee. These formulas strike the ideal balance of locking in lift without weighing lashes down or leaving behind a stiff, crunchy, or clumpy finish. Many are infused with hydrating and nourishing ingredients like vitamin E and castor oil to help strengthen lashes over time.

    Our Top Curling Mascaras

    • Best Overall: Tower 28 Beauty MakeWaves Mascara, $20
    • Best for Brittle Lashes: Well People Expressionist Curling Mascara, $20
    • Best for Short Lashes: Lancome Lash Idôle Curl Goddess Mascara, $30
    • Best Volumizing: Kulfi Beauty Badi Lash Mascara, $26
    • Best Lightweight: e.l.f. Cosmetics Lash N Roll Mascara, $7

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What should you look for in a curling mascara?
    • What's the difference between curling mascaras and other mascaras?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    When it comes to curling mascaras, the brush matters just as much as the formula—think curved wands with a mix of short and long bristles designed to grip and create that eye-opening, lengthened effect. Whether you’re after a soft, fluttery look or full-on drama, there’s a curling mascara out there for you. We put countless tubes to the test to find the standouts that truly lift, hold, and leave lashes looking sky high and longer than ever.

    Best Overall: Tower 28 Beauty MakeWaves Mascara

    Tower 28 Make Waves Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tower 28

    MakeWaves Mascara

    $20

    Amazon

    $20

    Revolve

    $20

    Sephora

    Allure commerce writer Lily Wohlner applying the Tower 28 Make Waves Mascara

    Lily Wohlner

    Why it’s worth it: The secret to Tower 28 Beauty’s lash-lifting MakeWaves formula? A curved, triple-wave wand designed with shorter bristles that hug the lash line to really grab onto your roots, and longer bristles to lengthen and define.

    You may have heard of Aquaflex Technology in hair care (think: volumizers and hairsprays to create body and hold). It’s also featured in this mascara to help hold curl and lift in place, while a conditioning castor-oil blend keeps lashes conditioned and minimizes breakage. “The formula stays flexible so the curl never falls flat, affirms Renée Loiz, a makeup artist based in Los Angeles. (Translation: Your lashes won’t feel weighed down, nor will you have to deal with stray mascara specks, by midday.) We love how easy it is to build, too. Go in for a few extra coats and lashes still look airy and clump-free. And true to Tower 28’s sensitive-friendly core mission, the ophthalmologist-tested formula is gentle on sensitive eyes and contact lens wearers, so you can swipe on without a worry.

    Allure commerce writer Lily Wohlner before applying the Tower28 Make Waves Mascara

    Allure commerce writer Lily Wohlner before applying the Tower28 Make Waves Mascara

    Lily WohlnerWohlner after applying the Tower28 Make Waves Mascara

    Wohlner after applying the Tower28 Make Waves Mascara

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

    AccordionItemContainerButtonLargeChevron

    “This mascara always lives at the top of my drawer because I know my lashes will look long, fluttery, and lifted every time I swipe it on—and the curl actually lasts all day. I love a voluminous lash, but I can’t stand when formulas make them look thick or chunky, and this one never does. As a contact lens wearer, a lot of mascaras make my eyes water, but I’ve never had that issue here.”—Lily Wohlner, commerce writer

    Tester feedback from senior commerce director Shanna Shipin

    AccordionItemContainerButtonLargeChevron

    "The hold on this mascara is incredible. I have short, dense, and straight lashes that are just so stubborn—but this coaxes some length and curl out of them! This is one of the few mascaras I can actually use without any kind of irritation. While it's not the most lengthening or curling formula you can get your hands on, it's so comfortable and doesn't flake or smudge. I love that it provides the perfect amount of natural-looking weight to my eyelashes so you can actually see them." —Shanna Shipin, shopping director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: Aquaflex technology, glycerin, cucumber extract
    • Shades: 2 (Jet, Espresso)
    • Waterproof: yes
    • Who it’s for: everyone, especially those with sensitive eyes

    Best for Brittle Lashes: Well People Expressionist Curling Mascara

    Well People Expressionist Curling Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Well People

    Expressionist Curling Mascara

    $20

    Amazon

    $20

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin applying the Well People Expressionist Curling Mascara

    Sarah Felbin

    Why it’s worth it: Made with plant-based oils and vegan waxes (hi, olive oil and carnauba), the Well People Expressionist Curling Mascara helps nourish lashes while delivering lightweight hold, making it a great pick for those with brittle, short eyelashes. The curved brush does most of the heavy lifting here, gently separating each lash one by one (without pulling!) to keep clumps at bay. The bristles are super flexible, so they move with your lashes instead of tugging against them for a smooth experience, from start to finish. One side of the brush features short, dense bristles that deposit rich black color and build volume, while the longer bristles on the other side help guide lashes upward. We like to gently wiggle the wand at the base of the lashes before sweeping upward to get even more separation and lift.

    Felbin before applying the Well People Expressionist Curling Mascara

    Felbin before applying the Well People Expressionist Curling Mascara

    Sarah FelbinFelbin after applying the Well People Expressionist Curling Mascara

    Felbin after applying the Well People Expressionist Curling Mascara

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

    AccordionItemContainerButtonLargeChevron

    I use this product a few days a week, as part of my regular makeup routine. I curl my lashes and then apply two coats. My standards for mascara are pretty high—I have oily eyelids and watery eyes, so the formula needs to stay put all day (no flaking or transferring to my lower lash line) without irritating my eyes. Well People's Curling Mascara checks every box, and then some. I love that the brush is curved—the shape makes it super easy to coat every lash, from corner to corner. I also like that I can build up multiple coats for a more dramatic effect. And, the application lasts all day without smudging or running. This is a super-solid, daily mascara for me—it's just the right amount of lengthening and volumizing, rolled into one formula.”—Sarah Felbin, senior commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key Ingredients: olive oil, caranuba wax
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: everyone, especially those with sensitive eyes

    Best Volumizing: Kulfi Beauty Badi Lash Mascara

    Kulfi Badi Lash Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kulfi Beauty

    Badi Lash Mascara

    $26

    Sephora

    $26

    Kulfi Beauty

    Allure senior commerce director applying the Kulfi Beauty Badi Lash Mascara

    Shanna Shipin

    Why it’s worth it: Inspired by South Asian lashes—often naturally full and straight—this mascara turns the dial all the way up, delivering a lifted, eye-opening effect in just a few swipes. The instantly volumizing tubing formula wraps each lash for va-va-voom length without smudging, melting, or clumping. And, its flared-tip brush is shaped to mimic your natural lash line, so it can catch those tricky inner-corner hairs while fanning everything out for that wide-eyed, fluttery finish. With this formula, it's not just about the look: a conditioning blend of castor seed oil, rambutan extract, and a tripeptide complex works behind the scenes to soften and strengthen lashes over time. The tubing formula means it removes like a dream—just warm water and a gentle slide, with no rubbing required.

    Shipin before using the Kulfi Beauty Badi Lash Mascara

    Shipin before using the Kulfi Beauty Badi Lash Mascara

    Shanna ShipinShipin after using the Kulfi Beauty Badi Lash Mascara

    Shipin after using the Kulfi Beauty Badi Lash Mascara

    Shanna Shipin

    Tester feedback from Shipin

    AccordionItemContainerButtonLargeChevron

    "Kulfi's mascara gives me jet-black lashes with the kind of curl and volume they absolutely do not have naturally. I hardly ever use an eyelash curler, and really don't feel the need to when I have this mascara on me. It has hours of hold and with just the teeniest bit of fallout since it is technically a tubing mascara. One of my favorite things is that it wards off smudges—crucial for me since I reapply moisturizer, SPF, and sometimes use a misting spray when I'm feeling extra dry. If you want the drama, this will bring it."—Shanna Shipin, senior commerce director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: castor seed oil, rambutan extract, and a tripeptide complex
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: people with stubby and/or heavy lashes

    Best Buildable: YSL Beauty Lash Clash Extreme Volume Mascara

    YSL Beauty Lash Clash Extreme Volume Mascara in branded component on a light gray background

    Allure commerce producer Sarah Hoffmann applying YSL Lash Clash Extreme Volume Mascara

    Sarah Hoffmann

    Why it’s worth it: A 2025 Allure Best of Beauty Award winner and one of our favorite mascaras ever, the YSL Beauty Lash Clash Extreme Volume Mascara delivers the kind of bold volume that’s hard to ignore—and the staying power is just as impressive. Some of our testers say the effect borders on falsies, thanks to an oversized brush that’s surprisingly easy to maneuver and grabs onto every lash. “It’s great for building fluttery volume with extra coats and really helps catch all the lashes,” says New York City–based makeup artist Sara Talias. It’s also seriously pigmented (even the brown color), so if you’re racing out the door, one coat still makes a big impact. That said, we’re partial to layering it up because it builds fluffy volume without tipping into clumpy territory.

    Hoffmann before applying YSL Lash Clash Extreme Volume Mascara

    Hoffmann before applying YSL Lash Clash Extreme Volume Mascara

    Sarah HoffmannHoffmann after applying YSL Lash Clash Extreme Volume Mascara

    Hoffmann after applying YSL Lash Clash Extreme Volume Mascara

    Sarah Hoffmann

    Tester feedback from commerce producer Sarah Hoffmann

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    "Its thick, almost pasty texture adds so much volume and thickness that it's almost comical—I've been interrupted mid-conversation by people asking if my lashes are real while wearing this. The brush is giant, which makes it easy to coat every lash, and even though it's not curved, it magically adds a lifting curl to my lashes that rivals the best eyelash curlers I've tried." —Sarah Hoffmann, commerce producer

    More to know

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    • Key ingredients: N/A
    • Shades: 3 (Black, Brown, Blue)
    • Waterproof: no
    • Who it’s for: people who want a volumizing, highly-pigmented option

    Best for Short Lashes: Lancôme Lash Idôle Curl Goddess Mascara

    Lancôme Lash Idôle Curl Goddess Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lancôme

    Lash Idôle Curl Goddess Mascara

    $30

    Amazon

    $30

    Nordstrom

    $30

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah Han

    Why it’s worth it: Skip the hours-only appointments and the high price tag of lash extensions. Lancôme’s Lash Idôle Curl Goddess Mascara gives you longer, more curled lashes in just a few swipes. The twisted brush is designed to grab even the shortest lashes for a separated, fluttery effect that still looks natural. It features low-density setting polymers, which make lashes appear thicker and add volume, but they also set them in place so they hold their curl all day without falling flat. The brand claims this formula can wear without smudging for up to 30 hours, and although we've never tried it for that long, our tester experienced only slight smudging during her all-day wear test, which, for a non-waterproof mascara, gets a big green check.

    Han before applying the Lancôme Lash Idôle Curl Goddess Mascara

    Han before applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah HanHan after applying the Lancôme Lash Idôle Curl Goddess Mascara

    Han after applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “My lashes are short, straight, and stubborn. I never apply mascara without a curler, but for this story, I went without—and I was pretty darn impressed. While my lashes weren’t crazy-curled (again, they’re super stubborn!), I definitely noticed a lifting effect, and it held throughout the day, which is even more notable. I dealt with a little smudging but that’s not uncommon with non-waterproof mascaras, especially if I’m not maximizing application with a curler. In short, I don’t plan on ditching my curler but, if I’m really in a rush, I can count on the Curl Goddess to do the job on its own.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: film-forming polymer
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: those who want a false-lash look

    Best Color Options: Benefit Cosmetics BadGal Bang Volumizing Mascara

    closed tube of Benefit Bad Gal Bang Mascara in Wild Plum on a light gray backgroundSave to wishlistSave to wishlist

    Benefit Cosmetics

    Benefit Cosmetics Badgal Bang Mascara in Wild Plum

    $29

    Ulta Beauty

    $29

    Benefit Cosmetics

    Allure former content director Kara McGrath applying Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrath

    Why it’s worth it: Packed with ultra-light aero-particles, the Benefit Cosmetics BadGal Bang Volumizing Mascara delivers ample volume without making lashes feel heavy or stiff, while provitamin B5 helps strengthen them over time. The ultra-slim wand reaches from corner to corner to coat every lash. It’s also impressively long-lasting—once it’s on, the brand claims it stays put for up to 36 hours without smudging or flaking. Another bonus: Along with classic black and brown, there’s plum (a deep burgundy that adds subtle drama with just one swipe) and a bright electric blue that’s especially fun for concerts or nights out.

    McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrathMcGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    McGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrath

    Tester feedback from former content director Kara McGrath

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    "BadGal Bang is one of my favorite lash mascara formulas of all time, so it wasn't exactly shocking that I love the burgundy version too. I know wearing purple eye makeup (even eyeshadow) to contrast green eyes is the oldest trick in the book, but this plum-y brown really does make mine ‘pop’ without it being super obvious that I'm wearing a colorful mascara."—Kara McGrath, former content director

    More to know

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    • Key ingredients: beeswax, carnauba wax
    • Shades: 4 (Wild Plum, Power Blue, Rebel Brown, Intense Pitch Black)
    • Waterproof: no
    • Who it’s for: those who want long-wearing, buildable volume or colorful options

    More Curling Mascaras We Like

    Best Tubing: Grande Cosmetics GrandeWrap Tubing Mascara

    Grande Cosmetics GrandeWrap Tubing Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Grande Cosmetics

    GrandeWrap Tubing Mascara

    $25

    Nordstrom

    $25

    Dermstore

    $25

    Ulta Beauty

    Why it’s worth it: We love how easily tubing mascaras rinse off, but they don’t always have the best staying power. Thankfully, that’s not an issue with the Grande Cosmetics GrandeWrap Tubing Mascara. The formula uses smudge-proof tubing polymers that wrap around each lash and hold up through long days without flaking or smudging. Conditioning ingredients like provitamin B5 and mango butter help lashes feel soft and flexible.

    In terms of design, the brush features domed bristles at the tip that reach into the inner corners so you can define the entire lash line without missing those tiny hairs. Los Angeles-based makeup artist Nicholas Wlodarski says it’s the best mascara for a “mini lash-lift effect” that makes eyes look wider and more awake. And, when it’s time to take it off, the tubes slide right off with warm water—no rubbing required.

    More to know

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    • Key ingredients: provitamin B5, mango butter
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: those who want volume and curl that comes off in one swipe

    Best Lightweight: e.l.f. Cosmetics Lash ‘N Roll Mascara

    e.l.f. Cosmetics Lash ‘N Roll Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    E.L.F. Cosmetics

    Lash ‘N Roll Mascara

    $7

    Amazon

    $7

    Ulta Beauty

    Why it’s worth it: E.l.f. Cosmetics Lash ‘N Roll Mascara is the mascara Loiz personally reaches for because it delivers a “lifted, wide-eyed look without feeling heavy or crunchy.” Even better, it’s budget-friendly at a mere $7. The curved brush hugs the lash line and lifts as you swipe, while the lightweight, castor seed oil-infused formula helps hold that curl in place without weighing lashes down. Once it’s on, it stays put—lasting all day without flaking, even if you go back in for a second or third coat.

    More to know

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    • Key ingredients: castor seed oil, carnauba wax
    • Shades: 3 (Pitch Black, Black, Deep Brown)
    • Waterproof: no
    • Who it’s for: those who want visibly lifted lashes

    Frequently Asked Questions

    What should you look for in a curling mascara?

    Loiz always looks for a lightweight formula when it comes to curling mascaras, because too-heavy formulas will drag the curl straight down. “A curved brush that fits along the lash line helps lift from the root,” she adds. She also prefers formulas that dry down to a flexible finish, so the lashes stay lifted without feeling crunchy or flaking, which is also what Wlodarski calls “the sweet spot.” Another key tip: Looking for a waterproof formula will help your lift last through the end of the day.

    What's the difference between curling mascaras and other mascaras?

    Curling mascaras are specifically designed to hold shape rather than just add volume or length, says Loiz. “They usually have a lightweight formula and a curved brush that helps guide the lashes in an upward direction,” she explains. Similar to how an eyelash curler shapes and lifts your lashes, Wlodarski says curling mascaras help your eyes look more open.

    Meet the experts

    • Nicholas Wlodarski is a makeup artist based in Los Angeles.
    • Renée Loiz is a makeup artist based in Los Angeles.
    • Sara Talias is a makeup artist based in New York City.

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best curling mascaras, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • These Makeup Brush Sets Make Getting Ready So Much Easier

    These Makeup Brush Sets Make Getting Ready So Much Easier

    Image contains Allure editors with their favorite makeup brush sets surrounded by a collage of makeup brushesCollage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    The best makeup brush sets can make getting ready a lot easier. Instead of guessing which brushes you actually need—or ending up with five different fluffy ones that all do the same thing—a well-curated set gives you the essentials in one go. “I love recommending sets because they remove decision fatigue when someone is building their brush collection,” says Thynna Wagenblast, a makeup artist based in New York City and Los Angeles.

    There’s also the practicality factor: Buying a set is usually more cost-effective than picking up each brush individually, and the tools are designed to work together for everything from buffing foundation to blending eye shadow. For beginners, that means less trial and error; for seasoned makeup lovers, it’s an easy way to refresh multiple tools at once. Many sets also come with a brush roll or travel case, which keeps everything organized and protects the bristles when you’re on the go.

    Our Top Makeup Brush Sets

    • Best for Travel: Sigma Beauty Essential Travel Brush Set, $135
    • Best Face Brushes: Morphe Buttery Blends, $28
    • Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set, $19
    • Best for Beginners: Laura Geller 5-Piece Full Face Brush Set, $49

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the difference between synthetic and natural-hair brushes?
    • Can drugstore makeup brushes work as well as expensive ones?
    • How do you clean makeup brushes?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    When the brushes are thoughtfully designed—think soft, dense fibers and sturdy handles—blending tends to be easier, and your makeup looks that much more polished. Ahead, the sets we reach for most.

    Best for Travel: Sigma Beauty Essential Travel Brush Set

    Sigma Beauty Essential Travel Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Sigma Beauty

    Essential Travel Brush Set

    $135

    Ulta Beauty

    Allure beauty closet associate Edward Horgan using the Sigma Beauty Essential Travel Brush Set

    Edward Horgan

    Why it's worth it: Packing makeup for a trip always sounds simple until you're staring at your vanity, wondering which brushes make the cut. Sigma’s Essential Travel Brush Set streamlines things with “a well-edited, versatile set of everything you need for your entire face,” says Nick Barose, a makeup artist based in New York City. The kit includes seven multitasking eye and face brushes that can handle just about anything in your routine, from buffing in foundation to blending shadow or setting concealer.

    Since most of us aren’t exactly washing our makeup brushes mid-trip, it's helpful that these are made with synthetic antimicrobial fibers to resist bacterial buildup. They’re also built for life on the go: The metal sleeves that secure the bristles are made with the brand’s corrosion-resistant SigmaAlloy, helping prevent wobbling or loosening—even after getting jostled around in a suitcase or carry-on. And when you’re done getting ready, everything tucks neatly into a slim carrying case that keeps the brushes protected en route.

    Allure beauty closet associate Edward Horgan before using the Sigma Beauty Essential Travel Brush Set

    Horgan before using the Sigma Beauty Essential Travel Brush Set

    Edward HorganAllure beauty closet associate Edward Horgan after using the Sigma Beauty Essential Travel Brush Set

    Horgan after using the Sigma Beauty Essential Travel Brush Set

    Edward Horgan

    Tester feedback from beauty closet associate Edward Horgan

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    “These brushes have great handles and a nice soft feel on the face! They’re a great size for traveling and I love the fact that they come with a tube case so you can keep them all in one place on a desk or countertop. It’s hard to find quality high performance brushes in a travel size so an essential kit like this is super convenient. Although the brushes are nice, I would’ve preferred one more condensed face brush compared to the angled eye brush it came with. I had to use another brush at my desk for my creams because the face brushes it came with were for liquid and powder specifically.” —Edward Horgan, beauty closet associate

    More to know

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    • Bristle material: synthetic
    • What’s included: 7 brushes and a travel case
    • E30 Pencil Brush (eyeliner brush)
    • E40 Tapered Blending Brush (eye shadow brush)
    • E55 Eye Shading Brush (eye shadow brush)
    • E65 Small Angle Brush (brow/eyeliner brush)
    • F30 Large Powder Brush (powder brush)
    • F40 Large Angled Contour Brush (blush/bronzer brush)
    • F60 Foundation Brush (cream/liquid foundation brush)

    Best Eye Brushes: EcoTools Sea Gems Eye Makeup Brush Set

    EcoTools Sea Gems Eye Makeup Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    EcoTools

    Sea Gems Eye Makeup Brush Set

    $16

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin using the EcoTools Sea Gems Eye Makeup Brush Set

    Sarah Felbin

    Why it's worth it: If you’ve ever tried doing a full eye look with just one brush, you know it’s a bit like cooking dinner with only a spoon—it technically works, but it’s not exactly ideal. EcoTools’ Sea Gems Eye Makeup Brush Set gives you five multitasking tools so each step of your eye makeup performs the way it’s supposed to. One brush provides an even wash of color, another blends out the crease, a smaller smudge brush softens liner along the lash line, and an angled brush helps place pigment right where you want it. The brushes work with liquid, cream, powder, or stick shadows, so you’re covered no matter your formula of choice.

    Even better: The handles are made with ocean-bound recycled plastic, part of EcoTools’ mission to make beauty tools a little more planet-friendly—and the dreamy, sea-inspired colors give the brushes a subtle beachy vibe that looks pretty cute sitting on your vanity, too.

    Tester feedback from senior commerce editor Sarah Felbin

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    “This brush set actually makes eye shadow feel foolproof. My most used is the All-Over Eye Brush—the larger size and rounded shape are perfect for applying a smooth, seamless wash of color in seconds. I'm also a big fan of the teeny tiny Smudge Brush for sweeping color along my lower lash line or smoking out my eyeliner. The entire set is easy to use, easy to clean, and well-made (no shedding bristles here). Plus, each brush is labeled on the handle, which comes in handy on days when I'm speeding through my makeup routine.” —Sarah Felbin, senior commerce editor

    More to know

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    • Bristle material: synthetic
    • What’s included: 5 cream/powder/liquid eye brushes:
    • All-Over Eye Brush
    • Tapered Eye Brush
    • Blending Eye Brush
    • Smudge Brush
    • Angled Shadow Brush

    Best Face Brushes: Morphe Buttery Blends 4-Piece Face Brush Set

    Morphe Buttery Blends 4-Piece Face Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Morphe

    Buttery Blends 4-Piece Face Brush Set

    $28

    Ulta Beauty

    Allure senior editor Jesa Marie Calaor using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie Calaor

    Why it's worth it: True to the name, the plush “buttery” bristles in Morphe’s Buttery Blends 4-Piece Face Brush Set make blending feel almost effortless. The set includes four face brushes designed to cover the key steps of your base routine, from buffing out concealer to blending blush and sculpting bronzer. The standout is the medium-angled powder bronzer brush—exclusive to this set—which hugs the natural curves of your cheekbones to softly diffuse color.

    Another perk: The bristles are infused with silver ions, which help inhibit the growth of odor-causing bacteria on the fibers, which is always a nice bonus since you likely use complexion brushes more than the others in your kit. No matter if you’re using creams, liquids, or powders, the plush, soft bristles ensure a flawless blend every time.

    Calaor before using the Morphe Buttery Blends 4Piece Face Brush Set

    Calaor before using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie CalaorCalaor after using the Morphe Buttery Blends 4Piece Face Brush Set

    Calaor after using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie Calaor

    Tester feedback from senior editor Jesa Marie Calaor

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    “I use this product every day. I don't always use each brush for its intended purposes: For example, I sometimes use the Slanted Blush Brush for bronzer, the Domed Concealer Brush for sculpting my nose, and the Slanted Cream & Liquid Bronzer Brush for my CC cream. But that's the beauty of this set—four brushes can be used for so many different types of product. That's major, especially with how often I travel—I never feel like I left a tool that I need at home. The bristles are so soft and the pouch it comes in is so convenient.” —Jesa Marie Calaor, senior editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 4 complexion brushes:
    • M133 Domed Concealer Brush (cream/liquid concealer brush)
    • M202 Slanted Blush Brush (cream/liquid/powder blush brush)
    • M242 Slanted Cream & Liquid Bronzer Brush (cream/liquid bronzer brush)
    • M244 Medium Angled Powder Bronzer Brush (powder bronzer brush)

    Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set

    Real Techniques Everyday Essentials Makeup Brush & Sponge Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Real Techniques

    Everyday Essentials Makeup Brush & Sponge Set

    $19

    Amazon

    $20

    Ulta Beauty

    Why it's worth it: If your makeup routine is more about the basics than full glam—or you need a downsized kit to toss in your carry-on—Real Techniques’ Everyday Essentials Makeup Brush Set is a great place to start. The kit includes four versatile brushes—three for the complexion and one for the eyes—plus the brand’s Miracle Complexion Sponge (a 2025 Best of Beauty winner!), with a unique three-sided design that helps you tap, blend, and buff complexion products with ease.

    “If you’re a newbie or minimalist when it comes to makeup, this set is affordable and versatile,” says Kierra Lanice Wray, a makeup artist based in Lansing, Michigan. “If you don’t have a blush handy but you have bronzer, it’s okay to use the 400 Blush Brush for bronzer,” she says. And the 300 Deluxe Crease Brush isn’t just for shadow: “It also diffuses concealer beautifully.” In other words, you’re covered for face, cheeks, and eyes with just one set.

    Felbin using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Sarah FelbinFelbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Felbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Sarah Felbin

    Tester feedback of the Real Techniques Everyday Essentials Makeup Brushes from Felbin

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    “When I first checked the price on this set, I was shocked—for less than $4 per tool, they perform beautifully and feel much more expensive than they are! The sleek, brushed metal handles have a nice weight to them, and the bristles feel super-soft (plus, they don't fall out as I'm using the brushes). Each brush applies powders and creams flawlessly, making all of my products very easy to blend without disturbing the layers underneath." —Sarah Felbin, senior commerce editor

    Tester feedback of the Real Techniques Miracle Complexion Sponge from senior director of commerce audience & analytics Lexi Herrick

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    “This complexion sponge is really high-quality and effective. I find that it blends well without absorbing too much product, and has a gentle texture that never irritates or rubs too harshly on my skin. It also cleans well and can be used for much longer than many of the makeup sponges I’ve tried.” —Lexi Herrick, senior director of commerce audience & analytics

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 3 complexion brushes, 1 eye shadow brush, 1 sponge
    • 400 Blush Brush (powder blush brush)
    • 300 Deluxe Crease Brush (eye shadow brush)
    • 402 Setting Brush (powder blush/highlighter brush)
    • 200 Expert Face Brush (cream/liquid foundation)
    • Sponge

    Best for Advanced Users: Sephora Collection 8-Piece Pro Face and Eye Brush Set

    Sephora Collection 8-Piece Pro Face and Eye Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Sephora Collection

    8-Piece Pro Face and Eye Brush Set

    $99

    Sephora

    Why it's worth it: Before you assume an eight-piece brush set is only for makeup artists—or, ahem, beauty editors with overflowing kits—hear us out: Sephora Collection’s 8-Piece Pro Face and Eye Brush Set actually makes your routine easier, not more complicated. The lineup includes eight face and eye brushes that cover the essentials (foundation, powder, blush, highlight, concealer, and eye makeup), so you don’t have to keep improvising with whatever brush is closest.

    Inspired by Sephora’s Pro brush line, each one features ultra-soft vegan fibers that pick up and blend product effortlessly, whether you’re working with powders, creams, or liquids. What’s more, everything comes packed in a sleek case that protects the brushes while you travel and doubles as a handy holder on your vanity—keeping them neatly in place instead of rolling everywhere.

    Allure commerce editor Sarah Han using the Sephora 8-Piece Pro Face and Eye Brush Set

    Sarah HanA selfie of Allure commerce editor Sarah Han holding a black leather container of the Sephora 8Piece Pro Face and Eye...

    Han after using the Sephora 8-Piece Pro Face and Eye Brush Set

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “Ever since I picked up the Sephora Pro Bronzer Brush #88 (a Best of Beauty winner!), it’s become my ride-or-die blush brush. It’s perfectly dense—not too much, not too little—key for someone who loves to pack on blush. Yes, I know it’s technically meant for bronzer, but that’s the beauty of this set—you can use whatever feels most comfortable/right for any step. (Likewise, I use the angled Pro Blush Brush for my contour.) While I only started with those two brushes, it made complete sense for me to pick up the entire set. The bristles across the board are so freakin’ soft and pick up pigment beautifully. I like how chic the all-black handles (and silver Sephora logo) look individually and all together, and the chic leather organizer is perfect for longer trips, when I have the suitcase space to plop it into.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 5 complexion brushes, 2 eye shadow brushes, 1 brow brush, and a case
    • #56 Pro Foundation Brush
    • #57 Pro Concealer Brush
    • #59 Pro Powder Brush
    • #93 Pro Blush Brush
    • #98 Pro Highlighter Brush
    • #15 Pro Eyeshadow Brush
    • #27 Pro Crease Brush
    • #20 Pro Brow Brush

    Best for Beginners: Laura Geller 5-Pc Full Face Brush Set

    Laura Geller 5-Pc Full Face Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Laura Geller

    5-Pc Full Face Brush Set

    $49

    Amazon

    Why it's worth it: If you’re a newbie, you might be convinced that applying makeup with your fingers works just fine, but the right brushes can make everything look smoother, more blended, and a lot easier. Laura Geller’s 5-Piece Full Face Brush Set is “especially great for beginners because it keeps things simple,” with three face brushes and two eye brushes that cover the essentials without overwhelming you, says Barose.

    The lineup also works particularly well with Laura Geller’s signature baked powders, which are meant to be lightly swirled and buffed into skin. Use the angled brush to sweep on blush or bronzer, the classic bronzer brush to add warmth along the high points of your face, and the retractable airbrush kabuki—a dense, rounded brush with tightly packed bristles that buffs powder or foundation into skin for that smooth, diffused finish. Two eye shadow brushes round out the set for quick washes of color or softly blended smoky looks. They also come with super soft vegan bristles that won’t shed and will keep their shape over time.

    More to know

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    • Brush material: synthetic
    • What’s included: 3 complexion brushes, 2 eye shadow brushes
    • Angled Blush Brush
    • Bronzer Brush
    • Airbrush Kabuki Brush
    • 2 Eyeshadow Brushes

    Best for Sensitive Skin: Hourglass Vegan Brush Travel Set

    Hourglass Vegan Brush Travel Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Hourglass

    Vegan Brush Travel Set

    $340

    Nordstrom

    $340

    Sephora

    Why it's worth it: If your skin gets irritated at the mere thought of scratchy makeup brushes, the Hourglass Vegan Travel Brush Set is an investment that makes sense. Each brush is made with ultra-soft, PETA-approved Taklon bristles—a synthetic fiber designed to mimic the feel of natural hair without the proteins that can sometimes trigger irritation. “These high-quality vegan brushes help apply makeup beautifully without the risk of allergic reactions to the bristles,” says Barose. The silky fibers glide over skin, blend seamlessly, and are easy to keep clean. The seven-piece lineup covers all the bases. It includes the dual-ended Ambient Lighting Edit brush for powders, bronzer, blush, and highlighter, along with precision eye brushes. You’ll also find the brand’s Vanish foundation (a 2024 Best of Beauty winner) and concealer brushes, which hug the contours of the face for seamless coverage.

    A few thoughtful details make the set feel especially worth the splurge: Weighted metal handles offer better control while blending, and the sleek bronze case with a vegan leather roll keeps everything protected in transit. With a little care—regular gentle washing and letting them dry flat—they’ll stay soft, clean, and ready to blend for years.

    More to know

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    • Brush material: synthetic
    • What’s included: 5 complexion brushes, 2 eye shadow brushes
    • Ambient Lighting Edit Brush (powder, blush, bronzer brush)
    • Veil Single Powder brush (setting powder brush)
    • No 14 Detail Setting Brush (powder brush)
    • No 6 Tapered Blender Brush (eye shadow brush)
    • No 12 Beveled Shadow Brush (eye shadow brush)
    • Vanish Seamless Finish Concealer Brush (concealer brush)
    • Vanish Seamless Finish Foundation brush (foundation brush)

    Frequently Asked Questions

    What’s the difference between synthetic and natural-hair brushes?

    The biggest difference between synthetic and natural-hair brushes comes down to the bristles themselves. Natural brushes are typically made from animal hair and can be great for picking up powders, but they may feel rougher on sensitive skin. Synthetic options are made from engineered fibers like Taklon. “Synthetic fibers tend to be gentler and more hygienic than natural hair brushes,” says Wagenblast. “Synthetic bristles are nonporous, so they’re less likely to trap bacteria, oils, or dead skin cells that can cause irritation.” Because of that smooth surface, they’re also easier to clean and tend to work well with a wide range of formulas—from liquids and creams to powders.

    Can drugstore makeup brushes work as well as expensive ones?

    Some of the best brushes don’t come with a luxury price tag. Sets like the Real Techniques’ Everyday Essentials in our roundup above prove you don’t need to spend a fortune for great performance. “It’s one of the besdrugstore brush kitst drugstore brush kits because it delivers professional performance at a very accessible price,” says Wagenblast. The brushes are “incredibly soft but still dense enough to pick up and distribute product evenly,” making them effective with both creams and powders. Wagenblast also notes that durability matters: These brushes “hold their shape and softness even after frequent washing,” which isn’t always the case with cheaper tools.

    How do you clean makeup brushes?

    Cleaning your makeup brushes regularly helps prevent product buildup, bacteria, and skin irritation. “I always recommend washing brushes at least once a week with a gentle cleanser like baby shampoo to keep them clean and maintain that softness,” says Wagenblast. To do it properly, swirl the brush bristles in lukewarm water with cleanser, gently massage out makeup residue, then rinse thoroughly. Once you’re done, just reshape the bristles and lay the brushes flat on a towel to dry. This way, you’ll avoid water messing with the glue inside the handle and keep the brush heads in good shape.

    Meet the experts

    • Nick Barose, a makeup artist based in New York City
    • Thynna Wagenblast, a makeup artist based in New York City and Los Angeles
    • Kierra Lanice Wray, a makeup artist based in Lansing, Michigan

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best makeup brush sets, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • I Have a Big Crush on Taylor Swift’s Opalescent Cat-Eye Nails—See the Photos

    I Have a Big Crush on Taylor Swift’s Opalescent Cat-Eye Nails—See the Photos

    Taylor Swift poses in a blue dress blue eye shadow and red lipstick.Getty ImagesSave StorySave this storySave StorySave this story

    Say it with me now: Oh-oh-oh-oh… opal nails? Taylor Swift may not have written her Fate of Ophelia song “Opalite” about a manicure, but I hear that catchy chorus every time I see her nails!

    The singer attended the 2026 iHeart Radio Awards in Los Angeles in what can only be described as an “Opalite”-inspired look from head to toe, including her shimmery pale green corset top and mini. But it was her manicure that caught my eye: subtle, yet glamorous. Impactful, but neutral. Shimmery but delicate. (Or did I mean “Delicate?”) And it's just the thing for a pretty spring manicure!

    Taylor Swift attends an awards show in a sage green corset and mini skirt. She wears a pale champagne manicure and wears...Getty Images

    Swift's nails, which she generally keeps pretty short out of guitar-playing necessity, were a big longer than usual, filed into a lightly rounded almond shape and painted a shimmery champagne color with a cat-eye topper that made it glow from within, much like the gemstone she sings about on the pop single. I like that she didn't match her nails to her outfit, which was actually the same shade of green as an opal, but instead chose a more neutral tone and elevated it with the cat-eye finish. Like an opal, the manicure changes with the light: frosty from one angle, sparkly from another, ever-changing and enchanting.

    Swift leaned into the soft romance of her outfit with an undone half-up hairstyle with her signature bangs brushed to the side for a dreamy effect. Her hair fell past her shoulders in the softest of waves, and she swapped her favorite red lipstick for a peachy pink, brushing a similar color across her cheekbones for a springy flush. Swift is in her bridal era, so could this enchanting ensemble be a hint at what we should expect from her big-day hair, makeup, and manicure? Those opal cat-eye nails are feeling very bride to me!

    More celebrity beauty news:

    • Cardi B Mixed Chrome, Ombré, and French Details Into One Mesmerizing Manicure
    • Miley Cyrus Is the Blondest She's Been In Years
    • Denise Richards Opens Up About Her Facelift
  • Lili Reinhart’s “Forbidden Fruits” Nails Contain a Sexy Spoiler

    Lili Reinhart’s “Forbidden Fruits” Nails Contain a Sexy Spoiler

    Lili ReinhartPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    It's not every day that a celebrity walks you through the breakdown of their nail look, but over the weekend, Lili Reinhart was kind enough to give her fans a guided tour of how she achieved the manicure she wore in her new movie, Forbidden Fruits, to celebrate its opening weekend.

    Forbidden Fruits is very The Craft meets Mean Girls, but instead of pink, Reinhart's character is more of a red kinda gal—both in hair color and nail polish color. (OK, and in bloodiness, too. This is a dark horror comedy, after all.)

    “This is how we did my cat-eye nails for the movie Forbidden Fruits,” Reinhart starts her TikTok, which gives a view of every step of her manicure, rumored to have been done by her go-to nail artist, Erin Leigh Moffett. First, she shows us the manicure she was starting out with and how that mauve-y nude color was removed.

    “Then I told her that I wanted two short nails on one of my hands,” Reinhart says, referring to her right pointer and middle fingers. “And if you don't know why, someone in the comments will tell you.” You may already have a pretty good idea without checking the comments or seeing the movie, but if you're truly clueless and don't want anything spoiled for you, don't read the comments (or ask any of your more sexually au courant friends).

    “We did some gel builders so my nails could stay strong throughout the filming process,” she continues. “Then we went in with a layer of a reddish pink as our base. And then we added the silver sparkly cat eye on top of that pink layer and used this little magnet to get that cat eye effect.”

    Instead of stopping there, “We then added a jelly kind of red on top, so they're sort of looking like candy apples at this point to me,” she says, “which is intentional, and fitting, because my character's name is Apple.”

    Check out the step-by-step in her TikTok below.

    TikTok content

  • Oribe Is “Quiet Luxury” Hair-Care That Always Delivers

    Oribe Is “Quiet Luxury” Hair-Care That Always Delivers

    Image may contain Mina Orfanou Face Head Person Photography Portrait Black Hair Hair Bottle Cosmetics and PerfumePaula Bolando; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Here’s the deal: The best Oribe products smell ridiculously good (kudos to the sandalwood- and bergamot-spiked Côte d'Azur scent)—but that's not the only factor that earns these formulas permanent-wash-day-staple status. Our editors are obsessed with how they leave hair silky-soft and noticeably stronger—so, yes, they earn their splurge status. But the magic goes back to Oribe Canales himself—the legendary hairstylist who helped define supermodel-era glamour, and, as former Allure creative director Paul Cavaco put it, created looks that are now “part of our collective hair language” without most of us even realizing it. While Oribe sadly passed in 2018, his influence is still very much alive and bottled up in every formula.

    Our Top Oribe Products

    • Grease, Be Gone: Serene Scalp Oil Control Shampoo, $52
    • Hydration Station: Gold Lust Repair & Restore Shampoo, $56
    • Mousse-Have: Grandiose Hair Plumping Mousse, $42
    • Weatherproof Wonder: Impermeable Anti-Humidity Spray, $44
    • Texture on Tap: Dry Texturizing Spray, $52

    Many of those formulas feature ingredients you probably already recognize from your skin-care routine, and they're just as kind to your strands as they are to your face. We’re talking heavy hitters like glycerin, vitamin E, and luxe botanical oils. Then, there’s the brand’s Signature Complex, found across the lineup, blending watermelon, lychee, and edelweiss flower to protect natural keratin and defend against oxidative stress. Whether your hair is curly, pin-straight, or somewhere in between, Oribe products prioritize the health of your hair—and that’s a statement we can get behind.

    After countless hours of combing (ha) through and testing Oribe's extensive lineup, we’ve compiled the end-all, be-all list of the best products to level up your hair-care routine.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • How we test and review products
    • Our staff and testers

    Grease, Be Gone: Serene Scalp Oil Control Shampoo

    Oribe Serene Scalp Oil Control Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Serene Scalp Oil Control Shampoo

    $52

    Amazon

    $52

    Nordstrom

    $52

    Dermstore

    Why it’s worth it: If you have oily hair and simply can’t imagine skipping a wash day, Oribe’s Serene Scalp Oil Control Shampoo calms irritation and reduces flakiness, while a sugar-derived prebiotic works behind the scenes to keep your scalp’s bacteria in check. Made to support a balanced, healthy scalp microbiome, the formula taps antioxidant-rich rosebay extract, green marine algae, and a biomimetic amino acid (an ingredient that mimics the same building blocks of proteins like keratin) to help dial down excess oil. The result? A clean scalp that stays refreshed for longer—just one wash and you’re still feeling clean up to 72 hours later.

    Image may contain Adult Person and Hair

    Allure senior commerce director Shanna Shipin before using the Oribe Serene Scalp Oil Control Shampoo

    Image may contain Adult Person Animal Canine Mammal Pet and Hair

    Shipin after using the Oribe Serene Scalp Oil Control Shampoo

    Tester feedback from senior commerce director Shanna Shipin

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    “My hair is simultaneously dry and oily—and I use mousse, hairspray, and leave-in conditioner daily. Needless to say, I need to do a detox lather at least once a week, and the shampoo that can’t be topped for me is Oribe’s Serene Scalp. Not only does it slough off product residue, but it takes care of the oil and dandruff that I accumulate when I spend a little extra time between wash days. It never dries my scalp or hair out, smells lovely, and lathers beautifully. Often times to get a really fresh scalp, you need to reach for a scrub or a pre-shampoo, but this is all of those products in one.”—Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: rosebay extract, green marine algae, biomimetic amino acid, sugar-derived prebiotic, Oribe Signature Complex
    • Best for: those with oily scalps and/or dandruff

    Fit for a Queen: Royal Blowout Heat Styling Spray

    Oribe Royal Blowout Heat Styling Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Royal Blowout Heat Styling Spray

    $72

    Amazon

    $72

    Nordstrom

    $72

    Dermstore

    Allure commerce writer Lily Wohlner applying the Royal Blowout Heat Styling Spray

    Lily Wohlner

    Why it’s worth it: What’s the point of spending time styling your hair with heat tools, only to leave it looking dry or damaged? That’s where a high-performance heat protectant comes in handy. Royal Blowout shields strands from heat up to 450°F, so your styling routine doesn’t come at the expense of your hair’s strength through every blowout, curl, or pass with a flat iron. The formula is lightweight enough for finer textures, yet still delivers smoothing and frizz-control benefits for thicker hair. A nourishing blend of rice bran, rosehip fruit oil, and rosemary leaf extract works to strengthen and repair the look of split ends and damage, while imparting a glossy, sleek finish.

    Wohlner before applying the Royal Blowout Heat Styling Spray

    Wohlner before applying the Royal Blowout Heat Styling Spray

    Lily WohlnerWohlner after applying the Royal Blowout Heat Styling Spray

    Wohlner after applying the Royal Blowout Heat Styling Spray

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

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    “I’ve been giving myself a weekly at-home blowout with Royal Blowout ever since my time working with the brand at Oribe seven years ago—and despite testing plenty of new heat protectants, this one has never left my rotation. The scent alone doubles as a hair perfume that lingers until my next wash, but it’s the results that keep me hooked: glossy shine, soft bounce, and that just-left-the-salon finish. It’s super lightweight, but a few sprays go a long way, so one bottle lasts forever.” —Lily Wohlner, commerce writer

    More to know

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    • Key ingredients: rice bran, rosehip fruit oil, rosemary leaf extract, Oribe Signature Complex
    • Best for: those who consistently use hot tools

    Weatherproof Wonder: Impermeable Anti-Humidity Spray

    Oribe Impermeable Anti-Humidity Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Impermeable Anti-Humidity Spray

    $44

    Amazon (5.5 oz)

    $44

    Dermstore (5.5 oz)

    $24

    Nordstrom (2.0 oz)

    Allure managing editor Alessandra Foresto applying the Impermeable Anti-Humidity Spray

    Alessandra Foresto

    Why it’s worth it: Oribe knew a thing or two about humidity. After opening his Miami salon in the ’90s, he spent years working in that warm, sticky heat—perfecting big, glossy styles that somehow held up anyway. So if any product feels like it comes from lived experience, it’s this one. Because truly, what’s worse than styling your hair for hours, only for humidity to undo all of your hard work? The Impermeable Anti-Humidity Spray is here to lock down your ‘do, so the weather doesn’t dictate your look. Unlike many sprays designed for damp strands, this mist works specifically on dry hair, making it perfect when you’re in a pinch and need a final step before curling, waving, or flat-ironing. It leaves a smooth, almost satiny finish with a slight hold that resists frizz without ever feeling heavy or greasy. A climate-resistant copolymer extends the life of your hairstyle while vitamin B5 and vitamin E add softness, moisture, and shine.

    Foresto before applying the Impermeable AntiHumidity Spray

    Foresto before applying the Impermeable Anti-Humidity Spray

    Alessandra ForestoForesto after applying the Impermeable AntiHumidity Spray

    Foresto after applying the Impermeable Anti-Humidity Spray

    Alessandra Foresto

    Tester feedback from managing editor Alessandra Foresto

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    “This spray is my go-to all summer long to protect my hair from the 99% humidity of New York City, but I also reach for it on rainy days through the year (and when in a pinch if I need a little bit of hold or texture in my hair). I use it as the last step in my routine right before I step out of my apartment to protect my flatiron waves. It’s like a mix between texturizer, dry shampoo, and hairspray. It gives your hair a bit of hold, but also sets it in place so it doesn't immediately fall flat or puff up when you go outside in a rainstorm or a super humid day. The spray bottle, like all Oribe products, is also so luxe and beautiful, and the nozzle applicator delivers a strong amount of product, so make sure you keep the spray moving so you don't get too much product in one spot (you can brush through that spot to distribute the product if it happens, though).” —Alessandra Foresto, managing editor

    More to know

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    • Key ingredients: vitamin E, copolymers, Vitamin B5, Oribe Signature Complex
    • Best for: those with frizzy hair that doesn’t mix well with humidity

    Texture on Tap: Dry Texturizing Spray

    Oribe Dry Texturizing Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Dry Texturizing Spray

    $52

    Amazon

    $52

    Nordstrom

    $52

    Dermstore

    Allure content director Sophia Paynch applying the Oribe Dry Texturizing Spray

    Sophia Paynch

    Why it’s worth it: Backstage, Oribe was known for making hair go from flat to full in what felt like seconds, and you get that same instant, weightless volume in Oribe’s Dry Texturizing Spray. Unlike some texturizing sprays that can feel a little gritty or stiff, this formula lifts roots and adds dimension with zeolite crystals that make hair look and feel touchable. And because it’s Oribe, it features the brand’s Signature Complex to protect from the elements. Whether you’re reviving a blowout, adding a little extra thickness, or giving waves a lived-in vibe, this spray makes it look like you tried a lot harder than you did.

    Paynch before applying the Oribe Dry Texturizing Spray

    Paynch before applying the Oribe Dry Texturizing Spray

    Sophia PaynchPaynch after applying the Oribe Dry Texturizing Spray

    Paynch after applying the Oribe Dry Texturizing Spray

    Sophia Paynch

    Tester feedback from content director Sophia Paynch

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    “My relationship with Oribe Dry Texturizing Spray has lasted longer than all of my romantic ones—even counting my husband (we've been together for almost nine years, and I've owned a can of this stuff for almost 15 years). Any professional hairstylist will agree that it's just one of those products that's good to always have handy when you want a little volume, a little texture, or just a little zhuzh in general. I spray it into my hair after it's been rough-dried, air-dried, or nicely blow-dried. It works all the same. I usually blast each side for about five seconds, making sure to get the under layers of my hair. Then, I'll flip my head upside down and spray it in that way, too. It's light as air, smells amazing, and is truly multi-purpose. It lifts roots like a dry shampoo, adds light hold like a flexible hairspray, and adds texture like a beach spray. It makes fine hair like mine look and feel five times thicker, and while it does make your hair feel a bit dry to the touch, it never looks that way.” —Sophia Paynch, content director

    More to know

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    • Key ingredients: zeolite crystals, Oribe Signature Complex
    • Best for: those looking to top their styles off with volume and dimension

    Oil Over it: Gold Lust Nourishing Hair Oil

    Oribe Gold Lust Nourishing Hair Oil in branded black and gold gradient bottle on light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Gold Lust Nourishing Hair Oil

    $59

    Amazon

    $59

    Nordstrom

    $59

    Dermstore

    Former Allure shopping market editor Angela Trakoshis applying Oribe Gold Lust Nourishing Hair Oil

    Angela Trakoshis

    Why it’s worth it: Do us a favor and don't write off hair oils until you've tried the Oribe Gold Lust Nourishing Hair Oil. It's a light, restorative, and protective formula that enhances your hair's shine and sleekness, even on the driest, most damaged days (a few drops go a long way). It starts with Oribe’s Signature Complex, then layers in frizz-smoothing argan oil, omega-rich cassis seed oil to help strengthen, soothing jasmine oil to calm the scalp, and shea butter for softness and shine. And despite that lineup of richer ingredients, it still feels completely weightless on the hair. You can use the 2024 Best of Beauty winner on wet or dry hair, but we love how it gives a scent to damp hair right out of the shower.

    Tester feedback from former shopping market editor Angela Trakoshis

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    “Oribe’s Gold Lust Hair Oil might be a splurge, but it’s absolutely worth it—it leaves my hair soft, shiny, and healthy, and the scent is unreal—think a high-end salon on the Upper East Side. Every time someone hugs me, they ask what perfume I’m wearing, and I get to say, ‘It’s just my hair oil!’”—Angela Trakoshis, former shopping market editor

    More to know

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    • Key ingredients: argan oil, cassis seed oil, jasmine oil, shea butter, Oribe Signature Complex
    • Who it’s for: those who want to finish their looks with a burst of shine and luster

    Mousse-Have: Grandiose Hair Plumping Mousse

    Grandiose Hair Plumping Mousse on a grey backgroundSave to wishlistSave to wishlist

    Oribe

    Grandiose Hair Plumping Mousse

    $42

    Amazon

    $42

    Nordstrom

    $42

    Dermstore

    Allure contributing commerce editor Deanna Pai applying the Grandiose Hair-Plumping Mousse

    Deanna Pai

    Why it’s worth it: Body-boosting, fluffy-foamed, and never-crunchy, Oribe’s Grandiose Hair Plumping Mousse is an editor favorite. The brand describes each pump of the mousse as a “pouf,” which we find to be accurate, given the product's airy nature. (It won’t weigh down even fine hair.) You can expect bigger, better, and softer hair with every application, plus the added perks of heat protection and strand repair. It works best when paired with heat, so bust out the blow-dryer and let the panthenol, glycerin, vitamin E, polymers, and Oribe Signature Complex get to work.

    Pai before applying Oribe Grandiose HairPlumping Mousse

    Pai before applying Oribe Grandiose Hair-Plumping Mousse

    Deanna PaiPai after applying Oribe Grandiose HairPlumping Mousse and letting her hair airdry

    Pai after applying Oribe Grandiose Hair-Plumping Mousse and letting her hair air-dry

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    "My fine yet wavy hair tends to get flat at the crown, so when I need a little more oomph, I go for this mousse, layering it on after leave-in conditioner. It has just the right amount of volume and definition to add some lift and shape my curls, respectively, but doesn't feel crunchy—even when I layer it on for extra hold." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: panthenol, glycerin, vitamin E, polymers, Oribe Signature Complex
    • Who it’s for: those who need oomph at the roots of their hair

    Freeze the Moment: Superfine Strong Hairspray

    Oribe Superfine Strong Hair Spray black bottle of hairspray on light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Superfine Strong Hair Spray

    $46

    Amazon

    $46

    Nordstrom

    $46

    Dermstore

    Why it’s worth it: It’s not every day you meet a hairspray that actually adds shine instead of a telltale cloudy cast, which is why Oribe’s Superfine Strong Hold Hairspray has our attention. Doubling as a light hair perfume (of course it does), this hairspray keeps styles in place while leaving a soft, glossy finish. The formula goes a step further with pro-vitamin B5 heat protection in the form of hydrolyzed wheat protein, which breaks proteins into small amino acids and peptides so they can penetrate the hair and strengthen from within. Even though the whole operation feels lightweight, the hold is serious without looking stiff, which we can always get behind (especially for an updo or big curls).

    Allure senior beauty editor Jesa Marie Calaor applying Oribe Superfine Strong Hairspray

    Jesa Marie CalaorCalaor after applying Oribe Superfine Strong Hairspray

    Calaor after applying Oribe Superfine Strong Hairspray

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

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    "As the name says, the nozzle of this sleek can dispenses a featherweight, fine mist of hairspray that makes distributing it evenly across my waves a breeze. I use it to keep my heat-styled waves bouncy and intact without any crunchiness or stickiness.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Key ingredients: pro-vitamin B5, hydrolyzed wheat protein, Oribe Signature Complex
    • Who it’s for: those looking for hold in their blowout or updo

    Tame the Mane: Italian Resin Flat Brush

    Oribe Italian Resin Flat Brush on multicolored branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Italian Resin Flat Brush

    $100

    Amazon

    $100

    Nordstrom

    $100

    Dermstore

    Allure social media director Kassidy Silva using the Oribe Italian Resin Flat Brush

    Kassidy Silva

    Why it’s worth it: We don’t always give our hairbrushes enough credit—they get dragged through tangles, heat-styled strands, and product buildup. So when you find one that actually holds up (and makes your hair look better in the process), it starts to make sense why you’d invest a little more. Case in point: the Oribe Italian Resin Flat Brush. It isn't every day we drop $100 on a hairbrush, but the 2023 Best of Beauty Award seal says it all. Made with a mix of boar bristles, rounded nylon pins, and a 97% natural rubber cushion, it’s designed to detangle gently while smoothing and boosting shine. (It doesn’t hurt that the custom-designed Italian resin handle looks like it belongs on a very chic vanity.) As it cares for your hair, don’t forget to care for it right back: Rinse it regularly, shake out excess water, and let it air-dry to keep it in top shape.

    Tester feedback from social media director Kassidy Silva

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    “If you have ultra-long hair that's prone to frizz, this is your new secret weapon. After blow-drying and curling my hair on wash days, I give my ends a few swipes with the Oribe Italian Resin Flat Brush to brush out my curls before hitting them with a finishing spray. Be careful not to tug too tightly, or your curls will morph into very loose waves. Between washes, I use it to help tame my flyaways by giving the bristles a spritz or two of a flexible hairspray and brushing just at my roots.” —Kassidy Silva, social media director

    More to know

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    • Material: boar bristles, Italian resin, rounded nylon pins
    • Who it’s for: those with long, frizzy hair

    Hydration Station: Gold Lust Repair & Restore Shampoo

    Gold Lust Repair & Restore Shampoo black to white gradient bottle of shampoo on light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Gold Lust Repair & Restore Shampoo

    $56

    Amazon

    $56

    Nordstrom

    $56

    Dermstore

    Allure contributing commerce writer Annie Blackman applying Oribe Gold Lust Repair & Restore Shampoo

    Annie Blackman

    Why it’s worth it: Gentle, nourishing, and all kinds of decadent, Oribe’s Gold Lust Repair & Restore Shampoo is one we keep coming back to (and re-purchasing). Infused with ingredients like strengthening biotin, smoothing plant collagen, energizing caffeine, and oil-balancing niacinamide, it penetrates the hair cuticle, strengthening from the root down and dialing up that healthy, glossy shine. In other words, it’s not just there to cleanse (plenty of cheaper shampoos can handle that)—it’s actively doing repair work as it goes, so your hair feels stronger over time. And then there’s the luxe lather: Once it hits your hair, it whips up into a fluffy, cloud-like foam—impressive for a sulfate-free formula (because they don’t always bring the suds). Rinse it out, and you’re left with soft, silky strands. Pair it with the Gold Lust Repair & Restore Conditioner for an even bigger boost.

    Tester feedback from contributing commerce writer Annie Blackman

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    “Before I tried the Gold Lust Shampoo, I was scared the scent would be too strong. (The bottle is pretty dramatic looking—can you blame me?) But all it took was one wash to assuage my fears. This stuff smells amazing, feels lightweight post-shower, and leaves my hair feeling legit so soft. In the shower, it smells stronger than it is after drying off, so if you’re overpowered at first, just know that the scent will fade just the right amount.” —Annie Blackman, contributing commerce writer

    More to know

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    • Key ingredients: biotin, plant collagen, caffeine, niacinamide, Oribe Signature Complex
    • Best for: those with dry hair who want a hydrating cleanse

    Curl Talk: Eternal Curls Polish & Protect Oil

    Oribe Eternal Curls Polish & Protect Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Eternal Curls Polish & Protect Oil

    $56

    Amazon

    $56

    Nordstrom

    $56

    Dermstore

    Why it’s worth it: Though the brand may be best known for blowouts, not curls, the newer Eternal Curls line taps into something Oribe always believed: Your hair should look like itself, just better (rather than coaxed into submission). If you have curl types 2 through 4, the Eternal Curls Polish & Protect Oil is the first product from the line we’d urge you to try. Its blend of natural oils (watermelon seed, castor seed, apricot, and coconut) sinks into the curl shaft to hydrate and impart a glossy, lightweight shine. The brand recommends using it on damp hair (it locks in that moisture), but it can also be used as a pre-wash treatment when your curls are feeling extra dry.

    More to know

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    • Key ingredients: watermelon seed, castor seed, apricot, and coconut oils, Oribe Signature Complex
    • Best for: those looking to hydrate their curly or coily hair

    Frequently Asked Questions

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?

    For our review of the best Oribe products, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • 8 Best Boob Tapes for Smooth, Secure Hold in Any Outfit

    8 Best Boob Tapes for Smooth, Secure Hold in Any Outfit

    Image may contain Advertisement Poster Adult Person Business Card Paper and TextCollage: Paula Bolando; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Sometimes, you need extra support. Not the emotional kind (though that’s nice, too)—we’re talking about the best boob tapes. Unlike strapless bras that can slip loose, boob tape offers customizable support that works with your outfit. That backless dress? That barely-there top? Consider them handled. It’s support, minus the straps, the bulk, and the constant readjusting.

    Boob tape is basically what it sounds like: adhesive body tape that comes in rolls or strips designed to lift, shape, and hold up your breasts. Similar to sticky bras, they’re all about going invisible. Most options are made from breathable materials that flex as you move, keeping everything secure. Plus, they’re made with sensitive skin in mind and come in a wide range of skin tones for a more seamless, invisible finish. Keep reading to see our picks for the best boob tape, plus everything you need to know about safely applying and removing it.

    Our Top Boob Tapes

    • Best Boob Tape Overall: Cakes Tape, $49
    • Best Sizes: Nood Shape Tape, $30
    • Best Sweatproof: Booby Tape The Original Breast Tape, $16
    • Most Beginner-Friendly: Nippies Precut Tape, $15

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • How to (Safely!) Apply Boob Tape
    • How to (Safely!) Remove Boob Tape
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Boob Tape Overall: Cakes Boob Tape

    Cakes Tape six strips of boob tape and pink canister on light gray backgroundSave to wishlistSave to wishlist

    Cakes

    Boob Tape

    $49

    Cakes Body

    Why it’s worth it: If you’ve sworn off traditional boob tape but still want something easy to use, gentle on your skin (thanks, silicone!), and reliably holds everything in place, Cakes Tape is definitely worth a spot in your rotation. It’s been such a game-changer when we’re in a rush—no cutting or measuring here—just stick it on, lift, and go. They come in three sizes (small, medium, and large), so you can mix and match to get the shape and lift you want. We use the large strips as the base for the main lift under our breasts, and mix and match the smaller strips to tweak the shape, secure edges, or add more cleavage where needed. There’s even a guide included that walks you through placement for everything from strapless styles to deep V-necks.

    Our tester found that once they’re on, they feel surprisingly comfortable (no tugging or pinching) and they stay put all day. And unlike most single-use tapes, they’re reusable: Stick them back onto the sheet, roll them up, and store them in the tube. According to Chicago-based stylist Marlene Anzaldua, they leave no stickiness or residue when you take them off, a welcome change from the familiar super-sticky tape.

    The brand says you’ll get up to three wears, but with a little care (a.k.a just popping them back onto the paper sheets they come stuck to), you can probably stretch that even further. They also come in three shades—Honey, Caramel, and Cocoa—and the sheer finish helps them blend more seamlessly across a range of skin tones.

    Tester feedback from commerce writer Lily Wohlner

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    “TBH, my boobs have been a major insecurity of mine for a long, long time, and I hate always having to rely on a bra to hold them up. This boob tape is one of the only ones that I can rely on for my open back tops and low-cut shirts because it actually holds the girls up without making me feel totally strangled. If you’ve given up on traditional boob tape and would much rather try an option that goes on and comes off without irritating your skin, stays put all day, and doesn’t require cutting and reconfiguring strips, these are definitely worth checking out.” —Lily Wohlner, commerce writer

    More to know

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    • Materials: silicone
    • Colors: 3 (Honey, Caramel, Cocoa)
    • Uses: at least 3

    Best Sizes: Nood Shape Tape

    Nood Shape Tape and container on light gray backgroundSave to wishlistSave to wishlist

    Nood

    Shape Tape

    $30

    Amazon

    $30

    Nordstrom

    $30

    Revolve

    Why it’s worth it: Nood’s Shape Tape is super versatile, as it comes in five colors and two widths—3” (for cup sizes A-D) and 4” (for cup sizes DD+)—making it particularly easy to find the right option for you. Whether you're looking to cover up your nipples, enhance your cleavage, or both, this tape won't let you down (literally or figuratively), no matter your breast size. Another pro? We love that it’s made from hemp, not cotton, as it uses far less water to grow—hence why Nood claims to be the only sustainable boob tape brand, which matters when you’re tossing it after each wear.

    More to know

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    • Materials: hemp, adhesive
    • Colors: 5 (Black Onyx, Espresso, Bronze, Soft Tan, and Buff)
    • Uses: 5-8 wears per roll

    Best Sweatproof: Booby Tape The Original Breast Tape

    Booby Tape The Original Breast Tape and pink box on light gray backgroundSave to wishlistSave to wishlist

    Booby Tape

    The Original Breast Tape

    $16

    Nordstrom

    $16

    Booby Tape

    Why it's worth it: Got a wedding in a humid climate to attend? Want some extra support during your workout? This tape will hold your boobs up even if things get sweaty. Booby Tape is designed to be used for about six hours at a time and is both sweat- and water-resistant. Of course, you can use it year-round, but it’s a nice insurance that this tape will stay in place. It's strong enough to work on all breast sizes, and the 197” roll can last anywhere from 5 to 15 uses (depending on your breast size and how much you need). This makes it one of the longest-lasting options on this list. Plus, if you're allergic to latex, you’re in luck—this roll is completely latex-free.

    More to know

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    • Materials: cotton, spandex, adhesive, acrylic
    • Colors: 4 (Black, Brown, Beige, White)
    • Uses: 5-15

    Best for Sensitive Skin: Bare Babe Invisible Breast Lift Tape

    Bare Babe Invisible Breast Lift Tape in Honey on light gray backgroundSave to wishlistSave to wishlist

    Bare Babe

    Invisible Breast Lift Tape

    $15

    Amazon

    Why it's worth it: Bare Babe's Boob Tape Kit comes with a 15” strip—this translates to 5 to 15 uses—of tape as well as five pairs of satin pasties to protect your nipples, so you get everything you need for perky, protected breasts in one place. The tape is made with a nylon-cotton blend and a medical-grade, hypoallergenic adhesive that keeps everything in place without damaging your skin (and it doesn’t hurt to take off). However, if you have super-sensitive skin, the brand recommends doing a patch test. And needless to say, don't use it if you've got a sunburn, open sores, or skin disorders—that goes for any brand’s boob tape.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: nylon, cotton, medical-grade adhesive
    • Colors: 4 (Creme, Honey, Caramel, Cocoa)
    • Uses: N/A

    Most Beginner-Friendly: Nippies Precut Tape

    Nippies Precut Tape in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Nippies

    Precut Tape

    $33

    Amazon (2-Pack)

    $18

    Revolve (Single Pack)

    Why it's worth it: According to Los Angeles-based stylist Melony Huber, Nippies may be best known for their nipple covers, but you shouldn’t skip out on the Precut Tape. “This easy-to-use tape feels like a second skin and supports you all day, contouring to your skin and smoothing so you never see it under clothing.” Because it comes in strips (12 pieces—six large and six small), it’s faster to apply than strips you have to pre-measure and cut yourself. “It also never bunches up or wrinkles under your clothing,” she adds, which makes sticking them on and going about your day feel less worrisome. The strips also come in three shades (Creme, Caramel, and Coco), so it’s easier to find a close match.

    More to know

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    • Materials: 80% nylon, 20% elastane
    • Colors: 3 (Creme, Caramel, Coco)
    • Uses: N/A

    Frequently Asked Questions

    How to (Safely!) Apply Boob Tape

    King of Prussia, Pennsylvania-based board-certified dermatologist Erum Ilyas, MD, recommends using the tape on clean skin. Dr. Ilyas also suggests avoiding alcohol, toner, or exfoliators on the chest 24 hours before application, as these ingredients can strip the skin and make it more sensitive. She explains you shouldn't moisturize the area with lotion since it can make the tape less effective.

    It's important to keep the areola and nipple protected with non-adhesive padding because the skin is "thinner and far more sensitive than the rest of the breast," she says. You probably have at least one helpful product lying around your house: Dr. Ilyas says cotton rounds, hydrogel pads, or even nursing pads do the trick.

    How to (Safely!) Remove Boob Tape

    Though boob tape isn't necessarily that difficult to adhere to skin, the removal process is a whole other story. First things first, do not—and we repeat, do not—try to rip it off like a bandage, because it can cause unnecessary damage to the skin. (Also, it really hurts.) Instead, Dr. Ilyas recommends soaking a cotton ball or swab in body oil, olive oil, or Vaseline and then rubbing it on the end and under the free edge of the tape to loosen the adhesive. You can also soak the tape with warm, soapy water in the shower, which is especially helpful if the tape is difficult to remove.

    Still won't budge? "If the tape does not loosen, soak the tape with body oils or petroleum," Dr. Ilyas recommends. "Apply a piece of plastic wrap to the surface to protect your clothes and surroundings from the oils." Do this for 30 minutes, and then try to gently peel the tape. As a last resort, dip a cotton swab in nail polish remover and wipe that under the tape, but be careful—Dr. Ilyas says this can irritate the skin. (And if the tape still refuses to come off, head to a dermatologist for assistance in this worst-case scenario.)

    Once the tape has been removed, it is critical to rehydrate your skin. "Hydrating the skin with an oil-based or petrolatum-based product as the tape is removed will help soothe and heal the skin," Dr. Ilyas says. "Generously applying body oils or petrolatum after the tape is removed will help heal and restore the skin."

    In addition to Vaseline, Dr. Ilyas recommends Aquaphor, vitamin E oil, or any barrier cream. While boob tapes are great, she says you should avoid wearing them every day, as this can damage your skin. But for those nights or special events when you want to wear a super intricate dress, you can try one of these boob tapes.

    Aquaphor Healing Advanced Therapy Ointment in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Aquaphor

    Healing Ointment

    $14 $13 (7% off)

    Amazon

    $17

    Ulta Beauty

    Vaseline Healing Jelly Original in branded component on a light gray background with white and red Allure Readers' Choice Award seal in the top right cornerSave to wishlistSave to wishlist

    Vaseline

    Healing Jelly Original

    $5

    Amazon

    $6

    Ulta Beauty

    Meet the experts

    • Marlene Anzaldua, a stylist based in Chicago
    • Melony Huber, a stylist and founder of clothing brand La Peony based in Los Angeles
    • Erum Ilyas, MD, a board-certified dermatologist and founder of AmberNoon based in King of Prussia, Pennsylvania

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best boob tapes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.